SENIOR Digital Campaign Fundraising Manager

Job description

Purpose:

To create, manage, and optimise digital fundraising campaigns that drive donor engagement, ambassador participation, and online revenue for the CIC.

Key Tasks:

• Establish and run online fundraising campaigns across social platforms, email, live streams, and community networks
• Help build the online infrastructure for the Volunteer Fundraising Ambassador Programme, including toolkits, digital scripts, social media assets, and onboarding materials
• Develop donor journeys, automation flows, and campaign funnels that convert supporters into recurring donors
• Analyse campaign performance, track KPIs, and present clear data reports to the Senior Fundraising Manager
• Work with the Digital Infrastructure Team to integrate donation forms, CRM systems, email platforms, and dashboards
• Support creative storytelling—producing digital content that is ethical, trauma-informed, powerful, and community-centred
• Stay updated with digital fundraising trends and tools to ensure our campaigns remain innovative and scalable

Ideal For:

Creative, analytical individuals who love blending digital strategy, humanitarian impact, and storytelling to mobilise communities online.

Why Join Us

• Play a central role in shaping a large-scale online fundraising ecosystem for a UK CIC
• Gain real experience building campaigns that run nationally and internationally
• Work with experts in digital systems, marketing, and fundraising strategy
• Develop a portfolio of real campaigns, reports, and data-driven results
• Access recorded training, references, and future paid opportunities
• Be part of a transparent, collaborative team committed to decentralisation and community empowerment

What You’ll Learn

• Digital fundraising strategy: ads, organic campaigns, email sequences, landing pages, funnels
• How to optimise donor journeys and increase engagement
• Data analysis, A/B testing, and reporting techniques
• How to build digital toolkits and onboarding flows for large volunteer teams
• Ethical storytelling and fundraising safeguards
• Multi-platform digital communication within a community organisation