Volunteer Ambassador Content Enablement Officer

This Role Ensures Content Reaches Its Full Potential

At Tell My Truth and Shame the Devil C.I.C., we create thousands of pieces of content daily, but content is only effective when it reaches and resonates with communities. The Ambassador Content Enablement Officer ensures that our network of ambassadors knows exactly how to use content effectively, aligning messaging, timing and call-to-actions to maximise impact. This is not a content creation role. It is a teaching, coordination and enablement role critical to turning production into real-world change.

Purpose of the the role:

Train and guide ambassadors on how to use CIC content across platforms. Deliver weekly “what to post” packs with clear instructions. Ensure content is used safely, ethically and effectively. Collect feedback from ambassadors and report trends back to creators and leadership. Monitor adoption and alignment with campaign and CIC priorities. You are the bridge between content and community action.

About the role:

The Volunteer Ambassador Content Enablement Officer plays a crucial role in empowering our community to share, speak and act with clarity and purpose. This role focuses on enabling ambassadors, volunteers and supporters to create and amplify content that aligns with our mission and values. Through this role, you’ll help transform individual voices into collective momentum, ensuring that every ambassador feels equipped to contribute meaningfully and that the organisation’s message is consistently visible, coherent and impactful.

Experience Qualification and Requirements

Essential Technical Competencies:

• Experience in social media, content creation, community engagement or digital communications.
• Experience in Program or campaign management and Training or coaching distributed teams.
• Monitoring and reporting adoption and impact.
• Demonstrated ability to translate ideas, values, or initiatives into clear, engaging content.
• Deliver weekly “what to post” packs with clear instructions.
• Understands how content translates into real-world outcomes.

Desirable / Can Be Developed:

• Experience or confidence with basic graphic design, video or multimedia content tools.
• Ability to interpret social media or content performance data to guide improvements.
• Growing confidence in mentoring volunteers or ambassadors in content creation.

Qualifications:

• Familiar with social media platforms, content tools and analytics.
• Experience working with volunteers, ambassadors or community members to support content creation or advocacy.
• Professional experience and practical skills are highly valued

Main Responsibilities/ Key Duties

• Act as the primary point of contact for ambassadors and volunteers regarding content creation and sharing.
• Provide guidance, tools and resources to enable community members to produce content that aligns with organisational messaging and values.
• Develop templates, guides and resources that make content creation accessible and effective for volunteers.
• Train ambassadors and volunteers on best practices for digital storytelling, social media posting and engagement.
• Review volunteer-generated content to ensure it reflects organisational values, tone and messaging standards.
• Monitor the impact of volunteer content and identify opportunities to amplify strong messages.
• Share insights with the Social media Director to inform strategy and future initiatives.
• Track volunteer engagement, content production and impact metrics where appropriate.
• Serve as a role model for authentic, values-aligned communication.
• Ensure all volunteer content and interactions uphold the organisation’s integrity and mission.

Safeguarding & Ethics Responsibility:

All content and ambassador guidance must align with:

• Trauma-informed principles.
• CIC safeguarding and ethical policies.
• Privacy and consent standards.
• You ensure ambassadors use content responsibly and safely.

What You Gain:

• Founding experience in community enablement at scale.
• Leadership and coordination skills in social media and volunteer management.
• Influence over the CIC’s outreach and impact.
• Priority consideration for future paid roles.
• Direct contribution to community trust, safety, and mobilisation.
• This role builds strategic facilitation, operational leadership and training expertise.

What This Role Is Not For:

This role is not suitable if you:

• Want to create content instead of enabling it.
• Avoid communication or teaching responsibilities.
• Prefer low-commitment volunteer work.
• Seek immediate paid employment.
• Are uncomfortable working with sensitive or trauma-informed content

Important to Be Clear:

• This is a volunteer role during the build phase.
• It carries real responsibility for amplifying CIC impact.
• Paid roles will emerge as funding and sustainability allow.

Next Steps

Shortlisted applicants will be invited to

• A values-led conversation.
• A practical discussion about ambassador enablement, workflows and feedback systems.
• If you believe that great content is only as powerful as its use and that teaching and enabling others is a critical part of change, this role is for you.

A Final Word

Building bridges, not just content. Turning inspiration into action

If you know that: Every voice matters, every story counts. Impact matters more than reach.