Volunteer Content & Social Lead

About the Company

EthicWise AI is a 501(c)(3) nonprofit that equips middle and high school students to become creators, not just consumers of ethical AI knowledge. Through peer-to-peer learning, students engage in projects that explore fairness, bias, and responsibility in technology, transforming their creative work into educational resources for global peers. Our mission is to foster youth leadership in shaping a more ethical and inclusive digital future.

About the Role

The Content & Social Lead is responsible for shaping the organization’s social media presence, developing content strategies, managing content production, and leading a team of creators. The role ensures consistent, high-quality storytelling while increasing engagement, visibility, and audience growth across all social platforms.

What Success Looks Like for the Role

• Consistent delivery of high-quality, on-brand content.
• Growth across all social media channels (followers, reach, engagement).
• Clear, well-managed content calendars and workflow systems.
• Strong team coordination and creative output.
• Data-driven improvements to content strategy.
• Active and healthy community engagement.
• Trend-relevant, timely content that supports organizational goals.

Responsibilities

• Develop and execute a multi-platform content and social media strategy.
• Manage and maintain content calendars.
• Conceptualize, write, edit, and produce content (copy, visuals, and short-form video).
• Oversee a team of content creators, editors, and contributors.
• Analyze performance metrics and optimize content strategy.
• Monitor trends and identify opportunities for high-performing content.
• Engage with the online community and respond to comments.
• Collaborate with cross-functional teams on campaigns, events, and promotions.
• Plan and execute organic and paid social media campaigns.

Key Deliverables

• Monthly or quarterly content strategy
• Social media content calendar
• Creative assets (copy, graphics, videos)
• Platform performance dashboards
• Trend analysis reports
• Style, tone, and brand voice guidelines
• Campaign documentation and post-campaign reports

Key Performance Indicators (KPI's)

• Engagement rate (likes, comments, shares, saves)
• Follower growth across platforms
• Reach and impressions
• Content output volume and consistency
• Campaign performance metrics (CTR, conversions, video views)
• Community engagement and response time
• Increase in user-generated content (UGC)

Time commitment & benefits

• Time: Remote, flexible, and at least 6 month commitment.
• Certified volunteer service hours: Use them for school or extracurricular requirements.
• Resume builder: meaningful experience you can list on college and job applications.
• Customized recommendation letter: strong contributors receive a tailored recommendation to support college or job applications.
• Thought leadership & global impact: Show your thought leadership about artificial intelligence (AI) and educate students around the world.

How to apply

• Submit your application using this form: https://forms.gle/vfz2pmYYjweXLZPH9
• Email contact@ethicwiseai.org with any questions.
• Visit ethicwiseai.org for more information
• Our team reviews applications within 14 days and will email you about the next steps.