Social Media Manager

Overview:

The Social Media Manager leads the planning, execution, and growth of Yadestiny Treasure Chest’s digital presence. This role is responsible for telling YTC’s story, amplifying youth voices, promoting programs and events, and managing social platforms with consistency, creativity, and care.

Key Responsibilities:

Strategy & Planning

• Develop and manage a monthly social media content calendar.
• Create campaign strategies aligned with YTC programs, events, and initiatives.
• Establish and maintain brand voice, tone, and visual consistency.

Content Creation & Publishing

• Create, schedule, and publish content across platforms (Instagram, LinkedIn, etc.).
• Coordinate graphics, captions, reels, and stories.
• Utilize tools such as Canva, Adobe, and scheduling platforms.

Analytics & Reporting

• Track and report social media performance and engagement metrics.
• Provide monthly summaries and insights with recommendations for improvement.

Community & Engagement

• Monitor comments and messages, ensuring timely and respectful responses.
• Engage with community partners, youth vendors, and collaborators.
• Tag partners and manage brand visibility.

Team Leadership

• Support, guide, and assign tasks to interns or coordinators/contributors.
• Provide feedback and ensure deliverables are completed on time.

Collaboration & Communication

• Attend scheduled meetings and planning sessions.
• Work closely with leadership, programs, and events teams.
• Communicate proactively about timelines, challenges, and needs.

Qualifications:

• Experience managing social media for nonprofits, brands, or organizations.
• Strong writing, storytelling, and visual content skills.
• Familiarity with Canva and/or Adobe tools.
• Ability to work independently and meet deadlines.
• Passion for youth development, community impact, and storytelling.

Preferred Skills:

• Knowledge of analytics tools and performance reporting.
• Experience mentoring interns or managing contributors.
• Understanding of nonprofit or community-based work.

What Success Looks Like:

• Consistent posting and brand alignment.
• Increased engagement and visibility.
• Clear, timely reporting.
• Strong collaboration with internal teams.
• Youth stories and programs amplified with care and accuracy.

YTC Values Alignment

The Social Media Manager must embody YTC’s values of dignity, care, accountability, growth, and community-centered storytelling.