COMMUNICATIONS & MARKETING MANAGER

ABOUT OUR COOPERATIVE

The East Bay Permanent Real Estate Cooperative (EB PREC) is a multi-stakeholder coop that facilitates BIPOC and allied communities to cooperatively organize, finance, purchase, occupy, and steward properties, taking them permanently off the speculative market. We create community controlled assets and empower our communities to cooperatively lead a just transition from an extractive capitalist system into one where communities are ecologically, emotionally, spiritually, culturally, and economically restorative and regenerative.

We are a team of sixteen full-time and part-time staffers. As a new employee, you will be eligible for Staff Ownership in the coop after a candidacy period of 18 months and 500 hours. (Review our bylaws to learn what it means to become a Staff Owner.) You will be expected to develop your capacity to operate effectively in a collective. At times this may look like taking direction from other staff or community members, holding yourself accountable for responsibilities, stepping into leadership roles, or sharing leadership with other cooperative members.

PURPOSE OF THE POSITION

The Communications & Marketing Manager’s main purpose is to communicate EB PREC’s vision and work to our community and to the broader public. You’ll help plan and implement our overall messaging strategy by designing, writing, and publishing or sending out blog posts, newsletters, campaign emails, social media posts, press releases, and other promotional materials. You’ll coordinate with other staff members to facilitate ongoing communications to various stakeholders, as well as support our fundraising and investment campaigns with your great writing skills. You’ll also build and maintain relationships with the press, other media outlets, and partner organizations to spread the word about EB PREC and position us as a major player within the larger coop and housing justice movement.

EB PREC is 6 months into a 2 year $10,000,000 capital campaign, and this position will be a critical part of the capital campaign team, creating comms collateral throughout the campaign for various audiences and mediums, and helping develop and update the campaign strategy and materials as we hit or change fundraising and real estate milestones.

MAJOR RESPONSIBILITIES

1. Strategy
   1. Co-create and drive an updated marketing/communications strategy for EB PREC in collaboration with Executive Director and other staff
      1. Manage an organizational dashboard of select marketing metrics that are most strategic to cooperative goals.
      2. Analyze and develop strategies to improve marketing metrics as strategies to achieve organizational goals.
      3. Review prior communications and branding documents (website, flyers, presentations, documents, and other collateral).
      4. Manage communications cadence in support of organizational needs and priorities.
      5. Co-develop, implement, and support communications and narrative strategies for specific projects and EB PREC as a whole.
2. Communications Assets
   1. Assess, maintain, and update communications materials as needed, including:
      1. Website (design and content)
      2. Capital Campaign materials
      3. Investor facing outreach & marketing packages
      4. Community Facing Materials
      5. Social Media posts
      6. Media Library (Press articles, videos, documents)
      7. Annual reports
      8. Physical goods and org merchandise such as apparel, pins & stickers
      9. Signage
      10. Event marketing materials, flyers, posters, eventbrite graphics
      11. Professional presentations, videos and press releases
      12. Internal narrative and strategy documents, talking points and creative briefs
      13. EB PREC’s Branding and Style Guide
   2. Monitor and manage EB PREC’s materials inventory, ordering new materials as needed, and modifying them based on audience research.
3. Communications
   1. Press
      1. Work with Executive Director to write press releases, press kits, media advisories, op-eds, and other statements for the general public.
      2. Maintain & Grow press lists to ensure consistent and effective presence in the media.
      3. Maintain & grow list of partner organizations to help boost our communications (such as events, openings, opportunities, etc) both locally and within mission-aligned spaces.
   2. Newsletter
      1. Write periodic newsletter and support the strategic positioning of EB PREC’s work in a larger political context to support BIPOC and allied movements for economic justice.
   3. Social Media
      1. Implement our overall media and communications plan and brand identity across multiple platforms (social media, press, website, newsletters, outreach materials).
      2. Build our identity & following.
      3. Develop, gather and produce visual and written content for all EB PREC social media platforms on a regular basis, with an emphasis on creating more video content (especially for Instagram Reels and potentially TikTok).
   4. Support other staff with various communications needs, including:
      1. Training staff on branding, style guide, and strategy implementation.
      2. Creating and demonstrating graphic layouts/templates.
      3. Creating & updating fundraising campaign-specific materials for new projects.
      4. Event promotion, general outreach, organizational development, and special projects.
   5. Audio, Visual & Graphic Design Production
      1. Liaise with and support EB PREC stakeholders (investors, community members) to produce their own testimonials in order to stimulate grassroots, word-of-mouth authentic marketing for the cooperative.
      2. Produce small graphic and audio visual deliverables for EB PREC’s communications, outreach and education needs (in house and outsourced).
   6. Events
      1. Working in-house or with contractors to document and produce content about EB PREC events, including tours, presentations, and speaking engagements.
   7. Liaise, collaborate and follow-up with subcontractors as needed to drive deliverables to completion.
4. Technology
   1. Manage and utilize multiple technology platforms central to this role, including but not limited to
      1. Google Workspace
      2. Asana (Project Management)
      3. Miro (Process Management)
      4. Bit.ly (Shortlink management)
      5. Linktr.ee
      6. Mailchimp (Newsletter Platform)
      7. Bigin (CRM)
      8. Zapier (app integration/automation)
      9. Buffer (social media management)
         1. Linkedin
         2. Facebook
         3. Instagram
         4. X/Twitter
         5. Youtube
         6. (possibly explore Bluesky & TikTok)
      10. Canva or more advanced graphic design suite (Adobe or Affinity)
5. Cooperate!
   1. We all carry the load collectively, and we all step in to various support and leadership roles outside our major focus areas as needed

CORE QUALIFICATIONS:

• Ability to write politically and social justice informed messaging for social media and newsletter
• Experience developing and implementing communication strategies
• Excellent writer and communicator
• Highly attentive to accuracy, detail and nuance
• Experience in developing high quality multimedia collateral, including blogs, graphic design, videos, websites and podcasts
• Skilled at time management with the ability to juggle both short and long term deadline and the ability to respond to organizational needs as they arise
• Adept at learning digital tools and campaign/project management systems such as Google Suite, Asana, Mailchimp, etc.
• Familiarity with website maintenance and design
• Ability to take notes, track tasks and follow-up proactively
• Strong commitment to anti-racism and anti-oppressive movement building
• Strong commitment to collective decision-making and working in a staff collective
• Ability to be timely, present and accountable to meetings and other work commitments
• Self-motivated and flexible
• Based in the Bay Area, proximity to Oakland strongly preferred

DESIRED QUALIFICATIONS:

• Creative out-of-the-box thinker
• Experience with deep collaboration across multiple teams
• Experience writing and distributing press releases for mission-driven organization(s)
• Experience with visual storytelling
• Experience in fundraising and development, ideally with community-based organizations
• Experience building and developing cooperative and social justice organization campaigns and programs (either as primary leader or part of leadership cohort)
• Knowledgeable about EB PREC’s unique approach, programs especially our cultural strategy

We offers health and dental insurance, Medical FSA, Dependent Care FSA, Paid Time Off (PTO), 11 paid holidays, flexible scheduling for work/life balance, professional development allowance, and home office reimbursement.

This position is hybrid, half remote and half in-person at our office in West Oakland (a few blocks from the West Oakland BART Station), with some meetings and events taking place on evenings and weekends.

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