Business

The Fabulous

About Us

Our product, Fabulous, is a mobile app helping thousands of people every day to change their lifestyles by integrating healthy habits into their lives. Fabulous is using a behavioral economics lens to help everyone achieve their fullest potential.

We work closely with researchers based at Duke University and our advisor is Dan Ariely, author of New York Times bestseller Predictability Irrational.

Our product, Fabulous, is a mobile app helping thousands of people every day to change their lifestyles by integrating healthy habits into their lives. Fabulous is using a behavioral economics lens to help everyone achieve their fullest…

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