Business

ADJOAA LTD

London, England, United Kingdom | www.adjoaa.com/

About Us

ADJOAA is a curated, multi-brand, one-stop-shop destination online marketplace specialising in vetted premium, high-fashion and sustainable brands by African designers and Black-owned businesses.

We are a leading ethical and impact-focused online retailer that offers consumers a guilt-free alternative to fashion's unsustainable practices: throwaway consumerism, inequalities and unethical supply-chain issues (use of child labour and poor working conditions) driven by fast fashion. 

Products on our marketplace are limited-run, not mass produced and are mostly, made-to-order or produced from upcycled or dead-stock materials. 

ADJOAA is the place to find unique, quality affordable luxury designer clothing, shoes, bags, accessories, homeware and skincare products from emerging and established independent brands from Africa, Europe, America, Australia and the Caribbean. 

Sustainability is in our DNA! ADJOAA is dedicated to creating a fully circular and environmentally conscious business. From sourcing to production and beyond, we guarantee ethical practices and minimise our manufacturing impact through environmentally conscious solutions. ’’


ADJOAA is a curated, multi-brand, one-stop-shop destination online marketplace specialising in vetted premium, high-fashion and sustainable brands by African designers and Black-owned businesses.

We are a leading ethical and…

Location & Contact

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