Our purpose is to transform the way the world gives through collective buying power. Using the force of fashion, power of brand, influence of media and connectivity of technology as a force for good.
Our vision is to break billions of barriers & create limitless futures for the next generation. Our vision is to protect & empower every young person to fulfil their true potential & to live without limit.
Our mission is unlocking the power of the retail economy by recognising the power of the humble T-shirt & turning a T-shirt into a movement. Harnessing the $200 bn dollar market & strengthening the third sector with a shared economy model. To become the most powerful direct-to-cause fundraising retail collaboration of its kind - creating sustainable philanthropy globally without disrupting existing business models or behaviours.