Trust In Food

Farm Journal, America’s leading agriculture business information and media company, is launching a massive Trust In Food™ platform to rebuild consumer trust in our food system. Farm Journal will work collaboratively with Founding Partners representing the largest global and most influential food retailers and marketers, agriculture companies, NGOs, government agencies, technology companies and other stakeholders on a three-pillar, multi-generational effort to influence perceptions and behaviors.

The purpose of Trust In Food™ is to rebuild consumer confidence in the entire food system by providing consumers with a truthful and transparent source for all of their food information. It will be accessible anywhere, at any time and through any device. It will serve as an activation platform for partners to leverage and promote their brand’s value as a safe and affordable food source. Farm Journal’s strategy is composed of three pillars laser-focused on deep awareness, education, engagement and activation rebuilding trust from the ground up. The deployed tactics will be highly immersive, educational and designed to affect the behavior of farmers, ranchers and growers, as well as of food marketers and consumers. Any food-system stakeholder will benefit from platform partnership, particularly those that need to:

1. Increase use of conservation agriculture and animal well-being practices among farmers, ranchers and growers.
2. Satisfy consumer demand for assurance of conservation agriculture and animal well-being practices.
3. Help consumers appreciate the value of science and technology in producing affordable, safe and nutritious food.
4. Provide consumers with easy-to-understand, usable information to select their food, plan their meals and structure their diets so they and their families can live healthy lives.