Social Media Channel Manager, Healthcare Reform

JOIN Strategies is seeking a Social Media Manager to lead social media strategies for our clients’ fights to fix America's broken healthcare system. This person will teach New Yorkers about healthcare reform, mobilize people to protect critical healthcare services, grow and engage online audiences, and manage day-to-day social operations. This role is ideal for someone who is motivated by energizing the public around health justice and has extremely strong instincts about what resonates online.

This is a part-time, contract role for 10 months, with the potential to extend.

This role reports directly to a JOIN partner and works closely with JOIN’s social media video producer and client-side project leads.

Key Responsibilities

• In collaboration with the JOIN social media producer, develop and execute a social media strategy to activate and expand one (1) TikTok channel focused on healthcare justice in New York State
  • Develop and manage the channel’s editorial calendar and publishing schedule
  • Develop an informative and engaging voice for the channel
  • Monitor audience sentiment and Tiktok trends, and translate learnings into actionable insights for JOIN team members
  • Moderate comments and manage community interactions
  • Draft and deploy rapid response content tied to key moments, including rallies, legislative hearings, and breaking news
  • Track and program content produced by the social media video producer
• Contribute to cross-platform social strategy for larger, state-wide campaign for healthcare justice
• Manage a creator partnerships focused on educating New Yorkers on issues related to health justice
• Monitor analytics across a portfolio of social media accounts and websites; track performance against KPIs and produce monthly reports for clients

Required Qualifications

• At least five years of experience working in social media strategy and storytelling
• Strong understanding of algorithms and metrics of major social media platforms, especially TikTok, but including Facebook, Instagram, YouTube, and Twitter (X). Experience with additional platforms such as Substack, Bluesky, Reddit, and others is a plus.
• Demonstrated experience in significantly expanding followers and engagement on social media
• Working knowledge of best practices and software for graphic design and video editing, including Canva, Adobe Suite, Descript, CapCut, and in-app software on TikTok and Instagram
• Excellent written and interpersonal communication skills
• Exceptional organizational skills and ability to manage many priorities at once
• Strong interest in progressive politics or advocacy, experience working in the field is a major plus
• Based in New York State strongly preferred

Values and Fit

• A commitment to healthcare reform and public-interest work is essential
• Excited about working in a small, fast-moving agency environment, where roles are clearly defined but collaboration and adaptability are essential

Compensation and Structure

• Contract (10 months)
• Up to $40K for the contract term, depending on experience
• Travel expenses covered as required

How to Apply

Please submit a resume, short (less than 250 words) description of why you’re interested in the role, and at least one example of past work that reflects your ability to oversee and grow social media channels (such as materials like content plans or published posts) to admin@joinstrategies.com. Deadline to submit: February, 27, 2026

About JOIN Strategies

JOIN Strategies is a communications agency that helps progressive initiatives reach and mobilize the right people to build their movements.

Since our founding in 2019, JOIN Strategies has been committed to working with communities, movements, and policymakers to reform and reimagine the U.S. healthcare system. Through that work, we have helped patients become advocates in the fight to protect lower drug prices; exposed the pharmaceutical industry’s abuse of intellectual property; defended funding for Medicaid and the Affordable Care Act; combated the WTO’s barriers to medicines access; moved Nevadans, Arizonans, Wisconsinsites, and New Yorkers to participate in critical elections and more.

At JOIN Strategies we strive to increase diversity, equity, inclusion and justice in all elements of our work. We recruit, employ, train, compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, post-secondary educational status, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We strongly encourage members of historically underrepresented and marginalized communities to apply.

Candidates should be able to communicate clearly and professionally in English across written, verbal, and video formats. Spanish language skills are highly valued but not required for the role.