Myers Research & Strategic Services
ore often than not, campaigns, whether electing a candidate or branding a corporation, are about understanding and building a broader image and perception than they are about specific issues. Issues, rather, are the elements used to frame and inform the image and perceptions that we need to drive.
Our approach is that of thematic pollsters, believing that each data set tells a complex, often interwoven story and as pollsters it is our job to understand that story and define the clearest and most salient route for our clients to achieve their objectives. Our analysis is built on defining actionable recommendations, from isolating target audiences, be they geographic or demographic, to defining a specific and unique message that is strategically grounded in the realities of the campaign or situation that we face and which is effective in moving the key audiences.