Alliance Highway Safety - Choices Matter

Alliance Highway Safety has been dedicated to promoting highway safety messages through partnerships with State Highway Safety Offices and organizations since 2002. Alliance identifies and aggregates groups fitting the target demographic of a particular need area to create, implement and activate an effective campaign. By essentially becoming an extension of the highway safety organizations staff Alliance is able to effectively changes the attitudes and behaviors of drivers leading to life-saving results.

Over the past seventeen years, Alliance Highway Safety has evolved into an agency specializing in assisting state highway safety offices in outreach and awareness of important safety issues.  

In partnership with highway safety offices across the country, our Choices Matter school program is a life-changing program for high school students using personal stories and interactive materials to inspire students to make the right choices while behind the wheel. Our vision going forward with the Choices Matter program is to speak to as many students as we can about our program. We educate and inform about decisions that teens will encounter, such as impaired driving and the importance of wearing your seatbelt. The consequences that can come along with those decisions are tremendous, so we strive to focus on supplying teens with the knowledge they need in order to keep them safe and healthy as they grow into adults and begin driving.