To build an e-community of ICT savvy homemakers, homeworkers and homepreneurs and provide them with a platform for self-help and people-to-people tele-trading
To encourage homemakers and homebound individuals, especially the disadvantaged, to generate income and cultivate self-improvement through home-based ICT activities
To disseminate family-orientated information at a one-stop e-centre to enable members to be smart and efficient in balancing home and worklife
To develop a self-sustaining social enterprise by leveraging on the resources cultivated from the e-community in order to sustain the disadvantaged women’s project, the Salaam Wanita project
To integrate the principles of sustainable development into our programmes so as to be part of the Millennium Development Goals at the Malaysian level