Big Picture Anthems

We are a mission-driven creative agency founded to make a national impact on underrepresented youth. Our big vision is to build an effective national public outreach model to awaken and engage underrepresented youth. To fulfill our vision, we need to reach youth where they are at - on social media and the internet, listening to music and watching videos. We partner with influencers who have the attention of our target demographic. We tap into the national pool of hungry, young artists to create anthems and campaigns in partnership with influencers.

There is a gap between what our youth need to know and what they are learning in k-12 education. Many important issues regarding career exploration, health, and life skills get glossed over in schools, leaving students “at-risk” and underprepared for what’s ahead of them after high school. Coupled with the fact that over a million students dropout every year, the need to have relevant, educational content is growing. The public outreach market is limited, as most PSA campaigns don’t resonate with this population and often come off corny. Meanwhile, youth are on their mobile devices consuming audio/visual content for eleven hours per week on average. This is where Big Picture Anthems comes in. Reaching youth where they’re at. Our differentiator is authenticity, stemming from two decades of working with, engaging and reaching at-risk youth about social causes.

We combine our expertise in youth development, content production, and social marketing to develop high quality, inspiring media. Our key differentiator is authenticity, drawing from two decades of experience. We partner and contract with corporations, community organizations, colleges, social movements and foundations. We engage and reach youth By Any Means Visionary.

In a wild-west social media landscape, measuring return on investment can be tricky. What we do know is having your audience engage socially with your brand is modern day currency. Likes, views, shares, and comments are the units of measurement, and in some cases we can measure particular outcomes based on clicks, conversions, and purchases. We also know that it’s tough to stick out from the clutter, and garnering extended attention beyond the 24 hour cycle is difficult. We excel armed with the following: 9 out of 10 youth prefer brands affiliated with a social cause, boldness rather than going along with the status quo is trending, cool over corny always prevails, and a compelling story still attracts and holds viewers’ attention. This is our aim at Big Picture Anthems; sticking out from the clutter with high quality, cutting edge media that is created as part of a bigger movement, for a bigger mission.