City78 develops data-driven, human-centric solutions for city governments, companies and community leaders. We bring community-generated data, from Google and other review platforms, together with urban planning analyses to develop nuanced understandings of neighborhoods and cities. By directly including the community as co-creators of the city, we are able to shift away from the current paradigm of prescriptive urban solutions and instead build ethical, sustainable cities around solutions derived from understanding communities, their histories, needs, perceptions and use of space.