Echo Mobile is a web-based platform that leverages mobile technology to easily engage clients in two-way communication via SMS, interactive voice response (IVR), USSD, and mobile applications. Organizations use the platform for a variety of communications such as marketing, training, customer support, and research. As end users respond to the messages they receive the information is all collected in real time on the web-based platform, instantaneously aggregating the results. Developed in 2010, organizations around the world use Echo to extend their reach and give voice to markets and communities.