Ardor SEO

Ardor SEO is a digital marketing company headquartered in Vietnam that specializes in Search Engine Optimization (SEO). We generally work with for-profit companies who make the world a better place, including prominent vegan businesses like Plant Based News, to get their websites in front of where their potential customers are looking - on the front page of Google Search. 

Because our core values are related to advancing the vegan cause, we often look to initiate creative non-profit projects that mobilize our expertise in the digital marketing space and which inform the public about the benefits of veganism and animal welfare practices.

The Canada Goose Anti-fur Campaign Project was initiated by a team of passionate vegans at Ardor SEO who want to use the power of volunteerism to help propagate a digital movement to end the fur trade. Canada Goose leads globally in winter clothing sales (in 2018, the company reported revenue of $591.2 million) and is one of the leading manufacturers of items containing animal fur. The company markets a wide range of jackets, parkas, vests, hats, gloves, and other apparel that contains animal fur or other animal parts such as Goose feathers. Our primary goal is to reach Canada Goose customers with information about the fur trade through our SEO digital marketing optimization expertise, advocacy partners and volunteers, so that when shoppers search for Canada Goose products, they will find information about the company’s involvement in the fur trade atrocities.