Social Media Intern

Heading Home's mission is to prevent and end homelessness. Through personalized support and shelter, as well as larger advocacy and affordable housing work, we provide stability and foster the independence every family and individual needs to thrive.

Founded in 1974, Heading Home is a leading provider of housing and support services for low and extremely low-income individuals and families currently or formerly experiencing homelessness in Eastern Massachusetts. For over 50 years, we have successfully helped thousands of people end their homelessness.

As an agency, our services are diverse; we provide emergency, transitional, permanent and affordable housing, and support services, to low-income individuals and families.

We are proud to share that for 17 years running, Heading Home's permanent housing retention rates have been 90%+. Last year, 97% of Heading Home clients remained housed after one year.

Job Title: Social Media Intern

Reports To: Chief Operating Officer

Location: Boston, MA

Position Type: 15 hours/week

Salary: $17/hr

This is a temporary position – May 2026 - August 2026

Overview

Heading Home, Inc. is seeking a creative, mission-driven Social Media Intern to support our communications and outreach efforts. This role offers hands-on experience in nonprofit marketing, storytelling, and community engagement. The Social Media Intern will work closely with the Chief Operating Officer, as well as the Program and Development teams, to enhance our digital presence, engage supporters, and help drive donor interest.

Key Responsibilities

• Create, schedule, and publish engaging content across all social media platforms (minimum of 3–5 posts per week)
• Monitor social media channels daily, responding to comments, messages, and community interactions in a timely and professional manner
• Attend volunteer and community events to capture photos and videos for use in social media and marketing materials
• Collaborate with the Development team to create donor recognition and appreciation posts
• Participate in PR meetings with the organization’s public relations team to align messaging and campaigns
• Partner with the Junior Board to develop and publish content following events, including the summer social
• Maintain a content calendar tied to the organization’s initiatives and events
• Track and report on social media analytics (reach, engagement, follower growth)
• Brainstorm and propose new, creative content ideas and campaigns to increase engagement and attract new donors
• Ensure all content aligns with Heading Home’s mission, voice, and brand standards

Time Commitment

• Part-time internship (hours flexible based on candidate availability)
• Some evening or weekend availability required for events

Qualifications

• Current undergraduate or graduate student (or recent graduate) in Marketing, Communications, Public Relations, or a related field
• Strong written and verbal communication skills
• Familiarity with major social media platforms (Instagram, Facebook, LinkedIn, X/Twitter, etc.)
• Basic photography and video skills (experience with editing tools is a plus)
• Ability to work both independently and collaboratively
• Strong organizational skills and attention to detail
• Passion for nonprofit work and social impact, particularly in the area of housing and homelessness

Preferred Qualifications

• Experience managing social media accounts (personal, academic, or professional)
• Knowledge of social media analytics tools
• Interest in storytelling, content creation, and digital marketing strategy

What You’ll Gain

• Hands-on experience in nonprofit communications and social media strategy
• Opportunity to build a portfolio of meaningful, mission-driven content
• Exposure to cross-functional teams including programs, development, and PR
• Networking opportunities within the nonprofit and housing sectors

Join us in helping to tell the stories that drive impact and bring more people into Heading Home’s mission to end homelessness.

Equal Employment Opportunity Statement

Heading Home, Inc. is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, gender identity, sexual orientation, religion or other legally protected status, or any other classification protected by federal, state, or local law.

Work Environment

Normal for an office work environment.