Marketing Specialist

MARKETING SPECIALIST

The Waldo Theatre

Part-Time, ~15–20 hrs/week

About the Role

We’re looking for a creative collaborator to help shape this next bold chapter of The Waldo Theatre. This role is coming on at a pivotal moment: we’re launching a rebrand right now, and the Marketing Specialist will be a true partner in that work alongside the Executive Director.

From a new logo and brand identity to a redesigned website, refreshed print materials, posters, and beyond — you’ll help build something from the ground up, then bring it to life across every channel we touch. As the rebrand is underway, you’ll also own the day-to-day marketing that keeps our community informed, engaged, and excited about what’s happening on our stage.

This is a part-time role with real creative weight. If you’re someone who loves both the big-picture vision and the detail work of execution — and who cares deeply about the arts — we’d love to meet you.

Immediate Priority: Rebrand

You’ll jump in right away as a creative partner on a comprehensive rebrand of The Waldo Theatre, including:

• Brand identity development — logo, color palette, typography, and visual language
• Website overhaul — design, content, and user experience
• Redesign of all print collateral — brochures, posters, programs, business cards, and more
• Templates and brand guidelines to carry the new identity forward consistently

This is a shared creative endeavor. We want your ideas, your instincts, and your voice at the table — not just your execution skills.

Ongoing Responsibilities

Design & Content

• Create visuals for social media, email campaigns, the monthly newsletter, and print materials — all within the new brand identity
• Assist with infographics, charts, and other visual storytelling

Social Media

• Manage our Facebook, Instagram, and YouTube presence — posting content and genuinely engaging with our community
• Develop and tend to our brand voice: warm, local, and arts-loving
• Track performance metrics and share quarterly reports

Website & Email

• Keep the website fresh with regular updates (typically weekly) and report on traffic quarterly
• Produce and send the monthly member e-newsletter
• Build and distribute targeted email campaigns via Constant Contact
• Maintain the email database alongside the Office Manager

Communications

• Assist with writing, editing, and distributing press releases and articles
• Work with print and merchandise vendors to find smart, creative solutions

Patron Records & Database

• Maintain accurate, up-to-date patron records across our platforms, ensuring new contacts and interactions are entered consistently and completely
• Tag and annotate constituent records to capture a full picture of each patron’s relationship with The Waldo — from ticket purchases and donations to event attendance and personal touchpoints

Platforms We Use

You’ll be working with the following tools. Experience with these — or similar platforms — is a plus:

Constant Contact — Our email marketing platform for newsletters, campaigns, and list management.

Little Green Light (LGL) — Our donor management and customer relationship management (CRM) system. LGL centralizes constituent records, donation tracking, and fundraising reporting in one place, built specifically for nonprofits.

On The Stage (OTS) — Our all-in-one theatre management and ticketing platform. OTS handles online ticket sales, box office operations, fundraising, and patron marketing tools — built specifically for performing arts organizations.

Facebook, Instagram, YouTube — Our primary social media channels.

Canva — For accessible, on-brand design across social media and print.

Adobe Creative Suite (or equivalent) — For advanced design work across digital and print.

Google Workspace — For collaboration, file management, and internal communication (Docs, Sheets, Drive, Gmail, etc.).

Microsoft Office — For general productivity and internal documents.

What We’re Looking For

• A love of the arts and a belief in their power in community life
• Strong graphic design skills — web, social, and print — with a portfolio that shows range
• Experience with full brand projects or rebrands is a big plus
• Solid writing instincts: clear, warm, and audience-aware
• Familiarity with LGL, OTS, Constant Contact, or similar platforms
• Comfort managing Facebook, Instagram, and YouTube
• Great attention to detail and a knack for juggling multiple projects
• Your own computer with design and productivity software (Adobe Creative Suite or equivalent, Canva, Google Workspace, Microsoft Office)
• A sense of humor — genuinely appreciated here

The Details

For more information about The Waldo please visit: https://www.thewaldotheatre.org/

Reports to: Executive Director; works closely with the Office Manager and Program Directors

Schedule: Approximately 15–20 hours per week, hybrid schedule with one day in-person meeting with Executive Director in Waldoboro or Rockland per week

Compensation: $20/hour

To Apply: Please submit a resume and cover letter through our Idealist listing. In your cover letter, tell us a little about yourself, why The Waldo Theatre excites you, and share a link to your portfolio or examples of past design work.