Digital Advertising Lead, Animal Welfare

WHO WE ARE

The Humane League (THL) is a global nonprofit working to end the abuse of animals raised for food. Recognized as a Top Charity by Animal Charity Evaluators for multiple years running, we are regarded as one of the most effective animal protection organizations in the world. We are a high-impact, mission-driven team that uses our time, talent, and resources strategically to dismantle factory farming and create lasting change for farmed animals worldwide. We set bold goals, embrace continuous improvement, and hold ourselves accountable to the animals who depend on us. As a fully remote organization with 100+ staff across the globe, we collaborate across borders and with partner organizations to build a powerful, united movement for animals.

YOUR OPPORTUNITY

As Digital Advertising Lead, you will lead the execution and optimization of THL's digital advertising program during a parental leave coverage period. Your responsibilities include implementing and optimizing ad campaigns across multiple objectives and platforms, managing day-to-day ad performance, and collaborating with stakeholders across the organization to deliver high-impact digital advertising.

You bring hands-on experience in digital ad creation and management, along with practical data analysis, attention to detail, problem-solving, and collaboration skills. This position reports directly to the Associate Vice President of Digital Engagement.

Please note that this role involves working with content that depicts cruel practices, in service of exposing and ending animal abuse.

This is a temporary, full-time remote position for approximately 7 months, and may be extended or shortened at THL's discretion. Because THL is a global organization, you may be required to work occasional hours outside of 9am - 5pm, depending on your time zone.

This position is based in the United States. The successful candidate must be authorized to work in the United States.

ESSENTIAL FUNCTIONS

Digital Ad Campaign Execution

Execute campaigns and use iterative optimization tactics to maximize the efficacy of ad sets across:

• Supporter Acquisition: Drive qualified online supporter acquisition through targeted ad campaigns
• Supporter Engagement: Maintain pressure on corporate targets by driving supporters to action at key campaign moments
• Supporter Retention: Execute retargeting campaigns to maintain supporter connections
• Fundraising: Implement evergreen and quarterly fundraising campaigns for donor acquisition, retention, and monthly giving, in collaboration with the Development team
• Corporate Engagement: Execute corporate campaign ads and targeted outreach initiatives
• Public Policy: Support time-sensitive legislative action campaigns
• Other initiatives: Support ad campaigns for merch promotion, organizing recruitment, event promotion, and other organizational priorities as needed

Content Coordination

• Select compelling visuals and write persuasive ad copy for campaigns
• Coordinate with THL's Video and Design teams to produce ad assets as needed
• Partner with THL's Content team to support landing page optimization for ad-driven conversions
• Provide input on ad creative and help guide development of visual assets

Performance Monitoring & Reporting

• Monitor daily performance and spending of ads (Monday - Friday), ensuring campaigns stay within budget
• Track KPIs and campaign performance across all active ad sets
• Compile monthly performance reports with key insights and recommendations
• Identify trends and suggest optimization opportunities based on performance data

Budget Management

• Manage day-to-day allocation of advertising budgets across campaigns
• Ensure efficient spending aligned with campaign objectives and organizational priorities

Collaboration & Optimization

• Work with the AVP of Digital Engagement, Digital Engagement Team, and other stakeholders to align ad campaigns with organizational communication needs
• Conduct ongoing A/B testing and optimization to improve campaign performance
• Build strong working relationships with cross-functional partners to support campaign success

In addition to the above essential job duties, other duties may be assigned as business needs arise. These may include non-essential, marginal job duties.

REQUIRED SKILLS

• Experience: Experience running and optimizing digital ads on platforms such as Meta (Facebook, Instagram), and Google. Ability to produce impactful, attention-grabbing ad creative and execute digital advertising campaigns effectively. Must be able to complete Meta advertiser verification to run ads targeting U.S. audiences.
• Technical Proficiency: Hands-on expertise with Meta Ads Manager and other digital advertising platforms. Comfortable learning new tools and technologies as needed.
• Collaboration: Works effectively with cross-functional teams, actively supports team goals, contributes valuable ideas, and adapts to changing team dynamics.
• Problem Solving: Independently resolves routine problems and troubleshoots campaign performance issues using past experiences and available resources. Comfortable proposing improvements and addressing challenges.
• Communication: Strong written and verbal skills, with the ability to write compelling ad copy, explain ideas clearly and concisely, and ensure messages are easily understood by different audiences.
• Time Management: Plans and prioritizes work effectively to ensure efficient task completion and adherence to deadlines. Manages multiple concurrent campaigns while maintaining attention to detail.
• Adaptability: Proactively responds to changes in work environment or project requirements. Effectively shifts priorities and seeks opportunities to develop new skills.
• Data Analysis: Ability to interpret campaign performance data, identify trends and apply insights to optimize campaigns.
• Strategic Awareness: Understands how individual tasks align with broader organizational strategy. Contributes ideas for process enhancements that support team objectives.

For priority consideration, please submit your application by April 10, 2026 at 11:59 pm ET. After this date, we will begin advancing candidates through the hiring process and may close the role. New candidates are welcome to apply as long as this job opening is listed on our website. If you are experiencing technical issues, please contact careers@thehumaneleague.org. Please submit applications and all supporting documents in English. All application questions and materials need to be submitted here through the application submission form; we do not accept applications through our careers email.

Hiring Timeline

Once your application has been reviewed, you will be notified via email with further details on the status of your application. If a candidate is moved forward, the interview process will be as follows:

• Work Simulation Exercise (completed remotely)
• Interview (via video call)

Each stage is expected to last a week or two on average. For full details of our full-time position recruitment process, please review this document (this will vary for temporary roles; please see the above bullet points for this role's specific stages).

Compensation and Benefits

Salary range:

• $68,473 - $83,689 for candidates based in the United States

At The Humane League, we are committed to fair, consistent, and transparent compensation. We use a structured job architecture and step system to determine salary based on a role’s scope and an individual’s total years of relevant experience. To ensure equity, we follow a no-negotiation policy for salaries. Candidates whose experience places them at step 5 or higher within their job level are awarded a “Senior” title designation.

Employees enjoy full medical coverage, optional dental and vision packages, paid sick leave, a 401(k) retirement plan with matching, pet care & Rx discount plans, working from home, up to 16 weeks of paid parental leave for eligible employees, wellness benefits, paid holidays, flexible vacation time, professional development, and the supportive environment at The Humane League!

Equal Employment Opportunity

THL is an equal opportunity employer. THL does not discriminate on the basis of any legally protected classifications, including but not limited to race, color, age, national origin, ethnicity, religious creed or belief, physical or mental disability, marital or familial status, legally protected medical condition, genetic information, military or veteran status, gender, sexual orientation, citizenship status, or any other status or classification protected by applicable federal, state, or local law. THL is committed to the importance of non-discriminatory practices within the nonprofit sector, as well as all workplace environments, and strongly encourages all interested candidates to apply.

Reasonable Accommodations

The Humane League is committed to fully supporting all qualified individuals. As part of this commitment, THL provides reasonable accommodations for persons with disabilities in accordance with applicable federal, state, and local laws throughout the hiring process and employment if hired. If a reasonable accommodation is needed, please contact the People team at accommodations@thehumaneleague.org to initiate the interactive process. THL complies with the Americans with Disabilities Act, the Pregnant Workers Fairness Act, Title VII of the Civil Rights Act, and all other applicable state and local laws.

AI Policy

Original work and thought are essential in the hiring process and allow us to evaluate you based on your own skills and competency. Therefore, the use of artificial intelligence (ChatGPT, Gemini, Rytr, Google Assistant, etc) to generate responses is strictly prohibited. By submitting this application you agree to comply with our AI Policy. Violations of this policy in any part of the recruitment process will result in being dismissed from consideration. If you need a reasonable accommodation to this policy, please see above for more information.

Communications From Greenhouse During Hiring Process

We have occasionally had issues with emails from Greenhouse being captured by spam filters and going to the spam folder. Because we utilize Greenhouse for all notifications regarding your application, please double check your spam folder in case important communications have been routed there.

Employees enjoy full medical coverage, optional dental and vision packages, paid sick leave, a 401(k) retirement plan with matching, pet care & Rx discount plans, working from home, up to 16 weeks of paid parental leave for eligible employees, wellness benefits, paid holidays, flexible vacation time, professional development, and the supportive environment at The Humane League!