Senior Manager, Direct Response Fundraising

What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation’s leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.

Today, we are an alliance of hundreds of local affiliates, state organizations and a national office that work in communities across the United States to raise awareness and provide support and education that was not previously available to those in need. NAMI advocates for all who are affected by mental illness, both the individuals and the people in their lives. We work to address disparities and injustices and to promote dignity and inclusion for all people with mental illness and their families. In addition to being advocates, we educate, we listen, and we lead as evidenced by our public awareness campaigns, the range of programs we provide, and our strong public policy.

We currently have an opening for Senior Manager, Direct Response Fundraising. The Senior Manager, Direct Response Fundraising owns the planning, execution, and optimization of NAMI’s national direct response fundraising program across mail, email, SMS, paid and organic social, and web, generating approximately $4M-5M annually in individual giving revenue.

This full-time position can be remote or based at NAMI Headquarters in Arlington, VA on a hybrid basis.

Salary Range: $88k - $93k

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage a high-volume production schedule, workflow, and budget of NAMI’s direct marketing consulting firm to develop and execute successful national print and email solicitations, including campaign testing, optimization, and performance analysis across channels, translating results into actionable recommendations.
• Continuously evaluate and optimize direct response fundraising systems, workflows, and donor experiences using performance data and industry best practices.
• Collaborate across departments, particularly with Finance and MarCom, to guarantee operational approvals, smooth functioning and optimize campaigns, build information bridges, and explore new opportunities for stewardship and fundraising.
• Work with program staff to gain a strong understanding of NAMI’s work and track organizational accomplishments/assets to develop appeal content, marketing materials and stewardship communications for NAMI donors and prospects.
• Lead collaboration with vendors and explore in-house methods to best engage social media donors and fundraisers and maximize social media revenue.
• Oversee and manage external vendors (printers, designers, mail house) to ensure the timely distribution of in-house development mailings.
• Lead digital direct response fundraising efforts, including in-house email and social communications, paid and organic social media, and online advertising around cornerstone campaigns.
• Own data-driven direct response infrastructure and analytics, including Salesforce campaign setup, tracking, attribution, reporting, and list optimization, in collaboration with Development Operations.
• Utilize mail and email to oversee stewardship, retention (below $1,000), upgrade, and acquisition campaigns for NAMI’s community of donors
• Manage digital new donor journeys and ongoing engagement flows.
• Identify, cultivate, and steward donor relationships for use in fundraising campaigns, including testimonial solicitation, story development, content approvals, and ongoing donor engagement.
• Grow NAMI’s online giving presence through both paid and organic social media.
• Other duties as assigned

MINIMUM QUALIFICATIONS:

• Bachelor’s Degree
• 5 - 7 years of related experience
• Knowledge of best practice in fundraising and data management
• Strong writing and editorial skills and a strong eye for detail. (Writing samples may be requested)
• Strong project management skills, with ability to manage processes, prioritize and meet deadlines.
• Working knowledge of donor databases (SalesForce strongly preferred), donation platforms (GoFundMe Pro strongly preferred), and other communication technologies, (MailChimp strongly preferred).
• Highly proficient in Microsoft Office and ability to quickly learn new software, programs and systems. Experience with basic design tools and WordPress is a plus.
• Ability to maintain discretion
• Strong analytical and critical thinking skills
• Must pass background check

NAMI is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workforce. NAMI prohibits discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, marital status, age, disability, veteran status, sexual orientation, gender identity or expression, pregnancy, childbirth or related medical conditions, genetic information or any other legally protected group status. We also provide reasonable accommodation for candidates with disability.

Your salary is only one component of the total compensation package. NAMI offers a range of standard and unique benefits that are reviewed annually:

• Generous and comprehensive Health, Dental, and Vision Plans
• Paid Time Off: Vacation, Personal, and Sick Leave
• Paid Parental Leave
• 403(b) retirement plan
• Flexible Spending Accounts for health care, dependent care and commuter expenses
• Life Insurance and Disability coverage paid by NAMI
• Flexible Work and Telework programs
• Professional Development Reimbursement program
• A variety of wellness offerings to support team members
• Employee Referral Program
• The Employee Assistance Program (EAP) which provides support for personal and family problems common in contemporary life