Sr. Marketing & Brand Manager

About Us

At Founders Pledge, our mission is to empower entrepreneurs to do immense good with their charitable giving. Since launching in 2015, our community of over 2,000 members has pledged nearly $11B and donated $1.7B+ to the charitable sector in 45+ countries.

We provide end-to-end giving infrastructure, pioneering research, and access to a global network of experts. In other words, we help tech leaders become strategic philanthropists. Our members include founders and leaders behind companies such as Airbnb, UiPath, Dropbox, Skype, Spotify, and Uber.

About the Role

We’re looking for a Sr. Marketing & Brand Manager to help lead Founders Pledge’s public presence, outward-facing campaigns, and brand storytelling in close partnership with the Director.

This role actively shapes how FP shows up in public. You will translate our research, impact, and Programs into visible, sustained narratives that build credibility, influence, and engagement. You will lead integrated campaigns tied to Program and Fund launches, major research moments, and institutional priorities, while helping drive our earned media and thought leadership agenda across owned, earned, and paid channels.

You will also own analysis of our public presence and campaign performance, translating data into strategic insight that informs narrative priorities, campaign sequencing, and channel investment over time.

This is a senior individual contributor role that sits at the intersection of brand strategy, campaigns, and narrative. We’re looking for an exceptional writer with strong storytelling instincts who is comfortable operating across the full spectrum of the Comms & Marketing function — from briefing and directing graphic design support, to shaping newsletter tone of voice, to developing new content formats for our research products.

You will work closely with the Director of Communications, functioning as a de facto deputy across public narrative, media relations, brand visibility, and campaign leadership.

What You'll Do:

Public Campaign Strategy & Leadership

• In partnership with the Director, lead the planning and execution of integrated public campaigns tied to strategic priorities, including Program and Fund launches, major research releases, and institutional moments.
• Turn major moments into sustained narratives, rather than one-off communications.
• Own campaign sequencing, narrative arcs, and timing across channels.
• Coordinate narrative development, media relations, content development, and distribution sequencing for campaigns and launches.

Brand Storytelling, Narrative & Research Amplification

• Shape how FP's Programs and Funds are positioned as stand-alone entities externally and how they show up within the broader conversation around Founders Pledge’s unique selling points.
• Translate FP’s research outputs and impact into public-facing narratives, communications products, and campaign moments.
• Partner closely with the Research Communicator and Managing Director, Research to surface evidence, insights, and proof points in accessible ways.
• Steward the quality, clarity, and coherence of flagship campaign copy and public-facing storytelling.
• Develop campaign-level messaging frameworks and narrative briefs that clarify FP’s role, approach, and impact.

Partnership & Ecosystem Marketing

• Lead co-branded visibility initiatives with aligned partners.
• Use partnerships as narrative and credibility amplifiers.
• Support the external positioning of Philanthropy Partnerships.

Creative Direction & Asset Commissioning

• Commission and brief campaign and brand assets in partnership with in-house and freelance graphic designers.
• Provide clear creative direction and feedback to ensure assets align with FP’s brand, narrative, and campaign goals.
• Steward visual coherence and quality across public campaigns and flagship moments, without owning the underlying visual identity system.

Performance Analysis & Insight

• Own analysis of key public-presence and campaign performance metrics, including earned media, website engagement, LinkedIn engagement, and campaign-driven donations.
• Translate performance data into strategic insight and recommendations that inform campaign design, narrative sequencing, and channel prioritization.
• Partner with the Admin Assistant and Director of Communications on dashboards, reporting infrastructure, and OKR tracking.

Cross-Channel Orchestration & Campaign Operations

• Act as the integrator across content, web, email, social, media, and events.
• Own campaign workflows, sequencing, and playbooks.

What We’re Looking For

We’re looking for a senior communications or brand leader with strong narrative instincts, campaign judgment, and experience owning outward-facing visibility. You bring a high bar for both written and visual quality, and are comfortable commissioning and directing creative work without being the primary producer.

Ideally, we are looking for someone who has:

• 7–10 years’ experience in communications, brand, marketing, or campaigns
• A proven track record leading integrated, outward-facing campaigns
• Strong instincts for narrative, positioning, and brand judgment
• Comfort acting as an organizational proxy on public narrative
• Excellent writing and editing skills, with a proven ability to shape high-stakes narrative and public-facing copy
• Strong visual judgment and comfort briefing and directing designers
• Experience stewarding brand and narrative quality across complex, multi-channel campaigns
• High strategic judgment paired with strong execution reliability
• A strong interest in Founders Pledge’s mission and a commitment to social impact
• Comfort owning performance analysis and using data to inform campaign strategy, and prioritization

Location and Travel Requirements

This role is based in London, with 2 days in the office per week required.

Some travel to the US may be required for cross-team collaboration.

All staff may be required to attend team offsites once per year (or more), location TBC, and a global offsite annually.

Why Work With Us?

You can find more about the benefits we offer here, but what makes us truly special is both our mission and our people.

What makes Founders Pledge special is both our mission and our people. We’re a diverse team from charitable and commercial backgrounds who believe that ambitious, evidence-based philanthropy can change the world.

We offer a flat structure, a high-trust culture, and the opportunity to help shape the future of philanthropy.

We are proud to be an equal opportunity employer and value diversity. We seek people with different strengths, experiences, and backgrounds who share our drive to solve complex social challenges.

2 days/week in-office

English - fluent