Marketing Operations Specialist

We are seeking a detail-oriented and technically skilled problem-solver to join our team as a Marketing Operations Specialist. This role will optimize our marketing automation, website operations, and cross-functional marketing responsibilities. The Marketing Operations Specialist is responsible for supporting marketing operations through Salesforce Marketing Cloud Account Engagement (MCAE/Pardot), optimizing the ISEP website (Ruby on Rails), and serving as a key liaison between Marketing, Business Operations, and IT. The Specialist will be responsible for learning both the student journey (B2C) and yearly B2B operations of ISEP and will build automated campaigns to improve engagement at each stage of the pipeline.

The ideal candidate combines a passion for marketing with strong technical, operational, and analytical skills to improve campaign performance and operational efficiency.

Use of Artificial Intelligence (AI) in the application process: We ask candidates to use AI tools responsibly when preparing application materials. AI may be used to enhance your resume or support interview practice, but your application should reflect your own experience, skills, and voice. The use of AI during live interviews is not permitted.

Principal Relationships

External: Web Developers

Internal: Communications and Marketing, Business Operations, IT

Key Responsibilities

Marketing Automation & Campaign Operations (50%)

• Build and maintain automated engagement programs for B2B and B2C audiences
• Develop audience segmentation strategies and campaign logic for all targeted communications
• Test and optimize email campaigns for deliverability, accessibility, engagement, and conversion performance
• Conduct A/B testing on subject lines, layouts, calls-to-action, and audience segmentation
• Monitor email performance metrics and recommend ongoing improvements
• Ensure compliance and consistency in MCAE communications, forms, lists, and automations
• Build and manage automated workflows for webinars, events, recruitment initiatives, and other marketing campaigns
• Coordinate event registration, follow-up communications, and reminders through MCAE engagement programs
• Keep Salesforce MCAE content (emails, forms, lists) organized
• In collaboration with ISEP’s Salesforce Administrator, create email engagement and other relevant reports

Website Operations (25%)

• Under the direction of MarCom leadership, update and maintain the ISEP website structure and flow to improve the user experience
• Monitor website performance and identify opportunities for improvements using Google Analytics and Salesforce
• Ensure the ISEP website meets accessibility and compliance standards
• In collaboration with the marketing team, update website content as needed
• Collaborate with web developers to support marketing functionality within Ruby on Rails websites and applications

Seasonal Readiness & Operational Projects (10%)

• Coordinate communication and project execution tied to annual seasonal readiness and organizational operations
• Document recurring operational cycles in Asana
• Organize and maintain marketing files, digital assets, and shared content libraries
• Support the development and maintenance of a centralized MarCom Hub for staff resources and collaboration
• Under the guidance of the Director of Marketing, review marketing support intake requests and assist in project coordination

AI Integrations (10%)

• In partnership with IT, research, test, and implement AI-driven tools and integrations that improve marketing operations and efficiency
• Support emerging marketing technology initiatives and process innovation

Reporting & Analytics (5%)

• Produce and maintain reports and dashboards related to marketing performance, engagement metrics, campaign effectiveness, and lead generation
• Analyze marketing data to identify trends, opportunities, and optimization recommendations
• Support attribution tracking and reporting initiatives across digital campaigns
• Track and report on user behavior and website entry points

Qualifications

Required Qualifications

• 2 years of experience on a marketing team, ideally in marketing operations, marketing automation, CRM administration, marketing campaign execution, or similar role
• Hands-on experience using email marketing automation platforms
• Experience maintaining website content
• Strong analytical, organizational, and troubleshooting skills
• Excellent communication skills, demonstrated by application materials
• Experience in cross-functional (many different teams/roles) collaboration

Preferred Qualifications

• Salesforce or Pardot/MCAE experience
• Experience using Google Analytics
• Knowledge of lead attribution and marketing funnel analytics
• Experience maintaining websites using basic HTML, CSS, and AI tools to build simple code
• Experience working in higher education, non-profit, or international education settings
• International or cross-cultural study, work, or travel experience

Health Insurance

Vision

Dental

Paid Time Off

Holidays

Retirement

Professional proficiency in written and spoken English required.