(Contractor) Learning Content Instructional Design and LMS Development Services

REQUEST FOR QUALIFICATIONS (RFQ)

Learning Content Instructional Design and LMS Development Services

Organizational Overview

The Black Women's Health Imperative (BWHI) is the nation's first and only nonprofit organization dedicated to

advancing health equity and social justice for Black women across the lifespan. Through evidence-based

education, advocacy, research, and leadership development, BWHI equips individuals, organizations, and

communities with the knowledge and skills needed to improve health outcomes and address systemic inequities.

As part of its commitment to scalable learning and workforce development, BWHI seeks to expand its digital

learning ecosystem through the LearnWorlds Learning Management System (LMS). BWHI has developed and

continues to develop curricula, training materials, toolkits, and educational resources that support leadership

development, health equity, maternal health, workforce readiness, community engagement, and organizational

transformation.

BWHI seeks a qualified Instructional Design partner to transform existing content into engaging, interactive,

learner-centered digital experiences that improve knowledge retention, skill acquisition, behavioral change, and

measurable learning outcomes.

Scope of Services

BWHI seeks a Learning Content Instructional Designer or Instructional Design firm with demonstrated expertise in

adult learning, e-learning development, behavioral learning science, and LearnWorlds LMS implementation.

The selected vendor will be expected to:

• Curriculum Transformation
• Review and assess existing curricula, facilitator guides, presentations, reports, videos, and

educational resources.

• Convert instructor-led and static content into engaging self-paced digital learning experiences.
• Align content with adult learning principles and evidence-based instructional design

methodologies.

• LearnWorlds Course Development
• Design and build learning pathways within LearnWorlds LMS.
• Configure course structures, modules, lessons, and learner journeys.
• Optimize learning experiences for desktop and mobile environments.
• Implement accessibility and inclusive learning standards.
• Interactive Learning Components
• Develop engaging learning experiences including:
• Interactive scenarios
• Branching decision-making exercises
• Reflection activities
• Knowledge checks
• Gamification elements

RFQ - Instructional Designer 1

• Downloadable resources
• Video-based learning interactions
• Discussion prompts
• Guided practice exercises
• Skills Development and Assessment Design
• Create:
• Skills builders and applied learning activities
• Competency-based learning exercises
• Skills assessments
• Scenario-based assessments
• Capstone learning activities
• Knowledge evaluations
• Pre- and post-assessments

• Behavioral Assessment and Learning Measurement
• Design and implement:
• Behavioral self-assessments
• Leadership and professional development assessments
• Readiness assessments
• Learner confidence measures
• Behavioral intention surveys
• Learning impact measurement tools
• Course evaluation instruments
• Reporting and Analytics Alignment
• Configure learner progress tracking.
• Align assessments with measurable learning outcomes.
• Design reporting frameworks to support learner success metrics.
• Provide recommendations for ongoing course optimization.
• Quality Assurance
• Conduct testing of all learning modules.
• Validate functionality across devices and browsers.
• Ensure all assessments, interactions, and media function properly within LearnWorlds.

Deliverables

At minimum, the selected vendor shall provide:

• Planning and Design
• Learning strategy and course design plan
• Learning objectives and competency framework
• Course architecture and learner journey maps
• Course Development
• Fully developed LearnWorlds courses
• Interactive learning experiences
• Skills-building exercises
• Assessments and evaluation instruments
• Behavioral assessment tools

RFQ - Instructional Designer 2

• Documentation
• Storyboards and design documentation
• Assessment blueprints
• Content management guides
• LMS administration guidance
• Final Deliverables
• Fully functional courses deployed in LearnWorlds LMS
• Tested and approved learning modules
• Source files and editable assets
• Final project report and recommendations

1. 4 Desired Qualifications

The ideal vendor will demonstrate:

• Organizational Experience
• Minimum five (5) years of instructional design experience
• Experience developing online learning for nonprofit, healthcare, public health, workforce

development, leadership development, or DEI-related initiatives

• Experience working with adult learners
• Technical Expertise
• Proven experience with LearnWorlds LMS (preferred)
• Experience with learning management systems and course authoring tools
• Knowledge of SCORM, xAPI, and e-learning best practices
• Multimedia content development capabilities
• Instructional Design Expertise
• Adult learning theory
• Learning experience design (LXD)
• Competency-based education
• Behavioral science applications
• Assessment and evaluation design
• Universal Design for Learning (UDL)
• Accessibility standards (WCAG)

Submission Requirements

Interested vendors should submit (Additional detail provided in Appendix A):

Cover Sheet

A. Organizational Qualifications

Include:

a. Company overview

b. Years in business

c. Team structure and key personnel

d. Relevant instructional design experience

e. LearnWorlds experience

f. Sample projects and portfolio

B. Technical Approach

RFQ - Instructional Designer 3

Include:

a. Instructional design methodology

b. Course development process

c. Quality assurance process

d. Assessment design approach

e. Behavioral learning measurement approach

C. References

a. Provide at least three client references.

D. Budget and Project Timeline

Include:

a. Proposed pricing structure

b. Staffing plan

c. Estimated timeline

d. Deliverables schedule

Evaluation Criteria

Submissions will be evaluated based on:

Criteria Weight

Relevant Experience 25%

Instructional Design Expertise 25%

LearnWorlds LMS Experience 20%

Assessment & Behavioral Measurement Approach 15%

Budget & Value 10%

References 5%

Tentative Timeline

Milestone Date

RFQ Released August 20, 2026

Questions Due August 28, 2026

Submission Deadline September 10, 2026

Vendor Selection September 25, 2026

Submission Instructions

DEADLINE:September 10, 2026 11:59 PM

Please submit proposals electronically in PDF format to:

RFP Manager

RFP@bwhi.org

Questions regarding this RFP may also be directed to the contact above, before August 28 A final FAQ,

incorporating answers to all questions, will be sent to all interested parties by September 2.

RFQ - Instructional Designer 4

Appendix A

Submission Requirements

Suggested Format

RFQ - Instructional Designer 5

COVER SHEET

Organization Name:

Address:

Website:

Primary Contact:

Title:

Phone:

Email:

Authorized Representative:

Title:

Signature: _________________________

Date: _____________________________

ORGANIZATIONAL QUALIFICATIONS

About Your Organization

• Year Founded
• Number of Employees
• Number of Instructional Designers
• Number of Learning Experience Designers
• Number of Assessment Specialists
• Number of Multimedia Developers
• Number of Project Managers

Relevant Experience

Describe your experience:

1. Developing online learning experiences.
2. Working within LearnWorlds LMS.
3. Designing skills-building activities.
4. Creating behavioral assessments.
5. Measuring learning outcomes.
6. Supporting nonprofit or public health organizations.

Sample Projects

Provide at least three examples including:

• Client name
• Project description
• Audience served
• LMS platform used
• Outcomes achieved

TECHNICAL APPROACH

Describe:

1. Your instructional design methodology.
2. How you convert existing content into engaging digital learning.
3. Your approach to creating interactive learning experiences.
4. Your process for developing skills assessments.
5. Your process for developing behavioral assessments.
6. Your approach to learner engagement and retention.
7. Your quality assurance process.

RFQ - Instructional Designer 6

REFERENCES

Provide three (3) professional references including:

• Organization Name
• Contact Name
• Title
• Email
• Phone
• Scope of Work
• Dates of Engagement

BUDGET AND PROJECT TIMELINE

Include:

• Total project cost
• Pricing assumptions
• Staffing allocations
• Estimated hours
• Milestone schedule
• Optional services and rates