Marketing and Communications Lead

The Marketing Lead will build and refine the systems that keep the Alliance's marketing and communications running, turning tenant and donor interest into action. This is a hands-on contract role for someone who can write well, think strategically, and work collaboratively in service of a mission that matters.

About the Alliance Center

For 22 years, the Alliance Center has served at the heart of Colorado's climate ecosystem—both as a mission-focused shared workspace and event space, and as a convener that strengthens connections and makes collective action possible across sectors.

What We’re Looking For

In partnership with the Executive Director and supported by the Alliance Center Coordinator, the Marketing Lead will build and refine the systems we need to strengthen our communications and grow our community of tenants and supporters. This role combines strategic thinking with hands-on execution: reviewing current marketing and communications processes, revising plans, evaluating results, refining templates, and clarifying messaging and workflows to improve engagement over time.

In addition, the Marketing Lead will help develop simple marketing and tracking systems to ensure that interest and activity generated through marketing efforts, including leasing-related outreach and partnerships, can be captured, tracked, and followed through a clear funnel.

This role helps ensure the Alliance's work reaches the people who need to find us, whether it's a climate organization looking for a home or a donor ready to invest in the movement.

Key Responsibilities

Communications and Fundraising Campaigns

• Review and refine existing communications workflows, strategy, and messaging, drawing on engagement and performance data to identify what's working and where to improve.
• Manage the organization's core email communications, including templates and plans for the monthly newsletter, event updates, and two annual email-driven fundraising campaigns (Earth Month and Colorado Gives Day)
• Manage and improve automated email sequences (such as the welcome series) for new subscribers, and identify additional engagement opportunities
• Develop website content that supports search visibility and newsletter storytelling, drawing from Alliance programs, partners, and community initiatives
• Review social media processes and results, and deliver a revised strategy to coordinate with other digital communications
• Support the roll-out of a revised website and new community events calendar

Marketing Funnel Development

• Define and implement a clear marketing funnel for tenant inquiries, including how leads enter, are tracked, and move through the system
• Build or refine Salesforce tracking systems related to tenancy inquiries and leads
• Develop strategies for generating tenancy leads across channels, including partnerships and other outreach opportunities
• Ensure marketing activities are organized, trackable, and producing actionable insights for the team
• Develop a strategy for re-targeting tenancy leads

Qualifications

Required Skills & Experience

• Experience in marketing, communications, or digital marketing (typically 4–7+ years or equivalent experience), including marketing funnel development and lead tracking
• Strong writing and editing skills, with the ability to communicate clearly and concisely across email, web, and campaign messaging
• Experience managing email marketing communications such as newsletters, campaign emails, or subscriber communications
• Ability to analyze engagement data (open rates, clicks, conversions, etc.) and translate insights into improvements
• Experience managing multiple communications projects simultaneously and maintaining consistent publishing or campaign cadence
• Comfort working with CRM or marketing tracking systems and maintaining organized data
• Strong organization, follow-through, and ability to work independently, manage deadlines, and coordinate with stakeholders

Preferred (Nice-to-Have) Skills

• Experience supporting fundraising campaigns or donor communications
• Experience working with nonprofits, social impact organizations, or mission-driven brands
• Salesforce experience, particularly for tracking leads or engagement funnels
• Experience collaborating with partners or community organizations to amplify marketing efforts
• Familiarity with SEO-informed content development

What Success Looks Like

• Marketing and communications run reliably: website, monthly newsletter, event calendar updates, welcome email series, social media posts, and two annual fundraising email campaigns go out on schedule using a repeatable workflow.
• Engagement improves over time: messaging, structure, and calls-to-action are refined based on performance data (opens, clicks, and other meaningful indicators).
• Website content steadily grows and performs: new content strengthens the Alliance’s voice and improves discoverability, while also feeding strong newsletter storytelling.
• Tenancy marketing is trackable and actionable: tenancy-related leads and channels are consistently captured in Salesforce, with a clear funnel that supports visibility, follow-up, channel learning, and increased conversions.

Role Details

• Contract role, 15–20 hours/week | early April to mid-December 2026
• $40–55/hour | $30,000 total contract value
• Denver-based preferred

To Apply

Please share with us:

• Your resume
• A cover letter summarizing:
  • your experience with email/campaigns, marketing strategy and CRM/Salesforce
  • links or attachments of 2–3 examples of relevant work (e.g., newsletter, campaign series, website content, and/or tracking/funnel work)

Salary

$40 - $55 per hour

no benefits: contract position

English