Fundraising Consultant - small non-profit in the abortion space

Introduction and Organizational Background

Abortion Positivity Project is soliciting proposals from qualified and experienced fundraising consulting firms or independent consultants to assist our organization in developing and implementing a robust, diversified, and sustainable fundraising strategy.

Organizational Overview

The Abortion Positivity Project works to destigmatize abortion and shift the public narrative around abortion away from one controlled by the anti-abortion extremist minority. We operate two distinct, but related, entities to achieve our goals: Abortion Positivity Project, our 501 (c)(3) and Abortion Positivity Action Fund, our 501(c)(4).

APP is a small organization with a bold and unique approach to abortion destigmatization. We are looking for a fundraising consultant who truly understands our vision and is open to exploring creative pathways for potential funding

Scope of Work

We are seeking a consultant to provide expertise in the following areas. Proposers should indicate their level of experience and proposed approach for each area.

Strategy and Planning: Develop a detailed, multi-year (e.g., 3-5 year) strategic fundraising plan that includes clear revenue goals, benchmarks, key performance indicators (KPIs), and resource allocation recommendations for each entity.

Major Gifts Program: Establish or refine a formal major gifts pipeline, including donor identification, cultivation, solicitation, and stewardship processes that clearly distinguish between gifts intended for the (c)(3) and the (c)(4).

Grant Strategy: Develop a strategic grants calendar and proposal strategy, primarily for the (c)(3).

Digital/Online Fundraising: Advise on optimizing online giving platforms, social media campaigns, and email appeals for both entities, ensuring strict legal separation in solicitations.