Assistant Vice President, Audience Engagement & Growth

Who We Are:

The Charities Aid Foundation (CAF) exists to accelerate progress in society toward a fair and sustainable future for all. Over the last 100 years, we have led the way in developing innovative approaches to giving. Annually, we distribute over $1.5 billion to social purpose organizations around the world.

We are a leading charitable organization operating in the U.K. and North America – as CAF in the U.K., CAF America, and CAF Canada. Working at the center of the giving world, we partner with corporate and individual donors to enable them to give with greater impact and provide strategic support to enable social purpose organizations to do more of their life-changing work.

Together, we give more.

For over 30 years, CAF America has been a leader in enabling cross-border giving to validated organizations and charitable projects across the world. We enable our donors to make strategic, cost-effective, and tax-advantaged gifts through our vetted network of more than 1.9 million charitable organizations in 135 countries, all while reducing the risk, reputation exposure, and administrative burden associated with cross-border giving.

Summary:

Reporting to the Chief Philanthropy Officer, this team leadership role will develop and execute integrated strategies that strengthen CAF America’s visibility, deepen understanding and engagement with current clients, generate demand among prospective clients and partners, and strengthen awareness of CAF America’s unique position in the US globally minded philanthropic sector.

The Assistant Vice President will oversee the resources and execution prioritization for client communications, product marketing, thought leadership, digital strategy, content development, media relations, events, and brand stewardship. Working closely with client-facing teams, this leader will ensure that CAF America’s mission, value proposition, impact, and services are communicated clearly, consistently, and compellingly across audiences and channels.

The successful candidate will be a strategic communicator, collaborative team leader, and data-driven marketer who can translate organizational priorities into inspired audience-centered campaigns, high-quality content, and measurable engagement outcomes. This role is well suited to someone who brings clarity to ambiguity, builds trust across teams, and is energized by connecting mission, client needs, and growth goals.

Duties and Responsibilities:

Strategic Marketing and Communications Leadership

• Proactive development and implementation of integrated marketing and communications strategies that increase awareness and understanding of CAF America’s products, services, and impact among priority audiences.
• Partner with organizational leaders to translate strategic priorities into clear messaging, campaigns, and communications plans.
• Use market insights, audience data, and performance metrics to evaluate effectiveness and continuously improve communications and marketing approaches.
• Advance CAF America’s visibility as a trusted resource for global philanthropy, cross-border giving, and effective charitable impact.

Brand, Messaging, and Content

• Oversee the development of high-quality, audience-centered content, including product and service materials, reports, campaign assets, conference and event materials, press releases, social media content, and client communications.
• Steward CAF America’s brand voice and visual identity, ensuring that communications reflect the organization’s values and resonate with donors, clients, partners, and social purpose organizations meeting them where they are and inviting them in to be a central part of CAF America’s story, and for us to be a part of their story of giving.
• Oversee the dissemination and outreach approach to ensure no communication materials or content is developed without the audience's reach in mind.
• Provide guidance and direction to the Marketing and Communications team to ensure that all communications materials clearly articulate CAF America’s value, highlight impact, and engage audiences in the organization’s mission and purpose.
• Manage the development of multiple publications, campaigns, and event materials tailored to distinct audience segments.

Digital Strategy and Audience Engagement

• Lead the strategy and execution of digital communications channels, including website content, email campaigns, webinars, social media, and marketing technology platforms.
• Provide guidance and direction to the Marketing and Communications team to ensure digital channels are current, audience-focused, accessible, and aligned with organizational messaging and priorities.
• Develop clear distribution plans and performance measurement practices to assess reach, engagement, and learning across campaigns.
• Translate client insights and market feedback into targeted communications and campaign strategies that strengthen audience engagement, client understanding, and referral-ready demand.

Client Engagement and Market Awareness

• Partner closely with client-facing teams to identify opportunities to strengthen client engagement and market awareness.
• Develop marketing initiatives and communications assets that support client engagement, retention, and informed decision-making.
• Oversee participation in conferences, webinars, sponsorships, and events that support organizational visibility and audience engagement.
• Identify opportunities for CAF America experts and subject matter leaders to contribute educational content, thought leadership, and industry dialogue that supports awareness and engagement objectives.
• Oversee client feedback surveys, channels, and market analysis to inform organizational evolution and ongoing growth.

Media Relations and Public Communications

• Develop and execute strategies to raise awareness of CAF America’s mission, services, and achievements through traditional and nontraditional media opportunities.
• Collaborate with CAF colleagues to cultivate strong relationships with journalists, media outlets, and external partners where appropriate.
• Oversee public communications planning and support response efforts related to urgent reputational issues in the North American market when necessary.

Cross-Functional Collaboration

• Work in partnership with the People team and internal communications colleagues to ensure employees are informed, engaged, and aligned with key client growth, marketing, communications, and brand priorities.
• Develop regular communications routines for your team, leadership, and other internal stakeholders to support transparency, clarity, and alignment across priorities.
• Build strong relationships across the organization, CAF Group, the CAF America Donor Fund, and CAF International to support coordinated communications and collaboration.

Team Leadership and Management

• Lead, mentor, and develop a high-performing team (currently 10) of marketing, communications, thought leadership and engagement professionals.
• Set clear objectives, provide regular feedback, skill development, and professional development opportunities for team members.
• Foster a culture of collaboration, innovation, accountability, and excellence within the team and across the organization.
• Track the effectiveness of communications and marketing priorities and adjust approaches as needed to meet organizational objectives, client feedback, and market shifts.
• Serve as a member of the Operational Leadership Committee, which acts as the governing body for day-to-day operations across the organization.

Qualifications:

• Bachelor’s Degree required or equivalent combination of education and experience.
• Eight to ten (8 – 10) years of relevant professional experience working in strategic marketing, communications, brand management, audience development, client engagement, or related fields. Three to Five (3-5) years of management responsibility – people, programs, and process.
• Strong understanding of client acquisition strategies and the customer journey in a professional services, nonprofit, philanthropic, or financial services environment.
• Experience developing and executing integrated marketing and communications campaigns that drive measurable awareness, engagement, qualified demand, and client growth outcomes.
• Demonstrated success using content, digital marketing, media relations, thought leadership, events, and marketing technology to achieve organizational objectives.
• Exceptional oral and written communication skills, including writing, editing, messaging, and storytelling for diverse audiences.
• Experience overseeing the production of creative content, including written materials, videos, infographics, digital campaigns, and social media content.
• Ability to manage complex stakeholder relationships and collaborate effectively across a multifaceted organization.
• Strong organizational and project management skills, with a proven ability to manage multiple priorities simultaneously.
• Demonstrated ability to use data and analytics to evaluate performance and optimize marketing and communications investments.
• Commitment to curiosity, learning, adaptation, and continuous improvement.
• Passion for using strategic communications and marketing to address today’s biggest social and global challenges.
• Ability to thrive in a virtual-first culture and willingness to travel on occasion.
• Culture carrier who embraces CAF’s core values and ways of working: Act with Integrity, Move Forward Together, and Shape the Change.

This position is U.S.-based. All duties must be carried out from within the United States.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily, with or without accommodation. If you require accommodation to perform these essential functions, please contact the Human Resources Department. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Your health and wellness are important to us. CAF America offers a comprehensive benefits package which includes 100% paid premium for Employee Medical, Dental and Vision insurance along with a Health Savings Account (HSA), Life Insurance, Accidental Death and Dismemberment Insurance, Short- and Long-Term Disability, 401k program with up to 15% match, Lifestyle Savings Account, Employee Assistance Program (EAP) and robust Time Off programs.