Campaign Marketing Manager

About WELCOME.US

Welcome.US is a national, non-partisan initiative dedicated to inspiring, mobilizing, and empowering Americans and institutions across the country to support newcomers seeking refuge and help them thrive. Our mission is to unleash the desire and capacity of people across America to welcome newcomers and ensure they can build stable, fulfilling lives in their new communities. Our vision is a nation where strong, welcoming communities are upheld by durable policies and a shared culture of belonging.

Born out of the urgent humanitarian response to global crises, Welcome.US has grown into the broadest welcoming coalition in American history — bringing together citizens, community organizations, private sector partners, and local leaders to forge a movement rooted in service and opportunity. By empowering Americans to serve, share stories, and act together, we are transforming how the United States welcomes newcomers and driving toward lasting systems, policy, and cultural change.

In just a few years, millions of Americans from every background have participated in acts of welcome, strengthening communities from coast to coast. Today, Welcome.US continues to build a nationwide network of Welcomers, equipping them with the tools, partnerships, and opportunities needed to support newcomers, influence leaders, and expand welcoming capacity in every state.

About the Marketing, Communications & Content Team

The Marketing, Communications & Content team at Welcome.US shapes how the welcoming movement shows up in the world. We lead the strategy and execution of storytelling, brand and campaign marketing, public engagement, digital communications, and executive and organizational messaging—ensuring our work reaches, inspires, and mobilizes millions of Americans across communities, sectors, and political lines.

This team sits at the intersection of content and communications and marketing and growth. On the content and communications side, we develop powerful narratives, messaging frameworks, executive communications, and media strategies that elevate newcomer and Welcomer stories, define our voice, and advance cultural and policy change. On the marketing side, we design and run integrated campaigns, digital and lifecycle marketing, mobilization efforts, and tentpole moments that drive awareness, participation, and sustained engagement in the welcoming movement.

Working closely with program, partnerships, and external stakeholders, the team supports major announcements, national moments, and large-scale mobilization campaigns; builds and manages digital channels and platforms; and creates compelling content that moves people from awareness to action. Through strategic marketing, communications, and content, Welcome.US expands the welcoming movement—encouraging individuals and organizations to show up for newcomers and helping communities across the country build the capacity to welcome, together.

JOB REQUIREMENTS: Campaign Marketing Manager

This role will execute a national, integrated citizenship campaign that combines storytelling, marketing, and mobilization to move millions of Americans from awareness to action. This role is ideal for a hands-on marketer who can coordinate across channels, partners, and teams to deliver measurable results at scale. Reporting to the VP, Content and Communications, the Campaign Marketing Manager will be responsible for the following:

Key Responsibilities

Campaign Strategy & Execution (Citizenship Initiative):

• Lead the planning, execution, and optimization of Welcome.US’s citizenship campaign, translating organizational goals into integrated, high-impact marketing plans.
• Execute the day-to-day implementation of the campaign, managing timelines, deliverables, and workflows from launch through completion.
• Coordinate campaign activities across channels to ensure assets, messaging, and launches are aligned and executed on schedule.
• Translate campaign strategy into concrete action plans, briefs, and task lists for internal teams and external partners.
• Track campaign progress and proactively flag risks, dependencies, or delays, proposing solutions to keep work moving forward.
• Manage campaign budgets, vendors, and external agencies as needed to support scale and effectiveness.

Coordination & Operations:

• Serve as the operational hub for the citizenship campaign, coordinating across marketing, content, digital, programs, and partnerships.
• Manage external vendors or contractors supporting campaign execution, as applicable.
• Maintain clear documentation, trackers, timelines, and shared resources to support smooth collaboration and execution.

Marketing Channel Management:

• Implement multi-channel marketing tactics—including email, web, digital, social, paid media, and partner amplification—to drive awareness, engagement, and participation in the citizenship initiative.
• Build and manage campaign calendars, production schedules, and launch checklists.
• Collaborate with digital and content partners to publish, test, and iterate campaign assets and calls to action.
• Use data and insights to inform tactical decisions and continuously improve campaign performance.

Content, Messaging & Asset Production:

• Work closely with team members to develop campaign messaging, narratives, and creative assets that resonate across diverse audiences.
• Manage the development and deployment of campaign assets, including landing pages, emails, toolkits, social content, and partner materials.
• Ensure all assets are reviewed, approved, and delivered on time and meet brand, quality, and accessibility standards.
• Support content updates, versioning, and asset refreshes across campaign phases.
• Ensure campaign content reflects Welcome.US’s values, voice, and commitment to cross-partisan, inclusive welcoming.

Measurement, Learning & Reporting:

• Define campaign goals, KPIs, and success metrics in partnership with internal stakeholders.
• Track performance and impact across channels, producing clear, actionable reports and recommendations.
• Document learnings and apply insights to future campaign phases and broader organizational marketing efforts.

Cross-Functional Collaboration & Stakeholder Management:

• Serve as a central point of coordination for the citizenship campaign, aligning internal teams and external partners around shared goals.
• Support partner and coalition engagement by providing campaign guidance, assets, and amplification strategies.
• Represent the campaign internally, ensuring visibility, clarity, and alignment across the organization.

Other:

• Support department- and organization-wide projects as assigned.
• Maintain organized, accurate electronic records and documentation.
• Participate in cross-departmental initiatives as needed.

THE IDEAL CANDIDATE

Required Skills and Experience

• 4–6 years of experience in campaign marketing, integrated marketing, or related roles, with hands-on responsibility for executing multi-channel campaigns.
• Experience working with agencies, vendors, and internal teams to develop breakthrough creative ideas and executions.
• Demonstrated experience managing end-to-end campaign execution, including timelines, deliverables, and cross-functional coordination.
• Strong project management skills, with the ability to juggle multiple workstreams, prioritize effectively, and meet deadlines in fast-moving environments.
• Experience implementing marketing tactics across channels such as email, web, social, digital, paid media, and partner or coalition-based amplification.
• Ability to translate strategy into execution-ready plans, briefs, and task lists.
• Experience working closely with content, creative, digital, and external partners to produce and launch campaign assets.
• Comfort using data and performance metrics to monitor campaign progress and inform day-to-day optimizations.

Preferred Skills and Experience

• Experience working on civic engagement, public interest, social impact, or mission-driven campaigns.
• Familiarity with audience segmentation, user journeys, and lifecycle or growth marketing concepts.
• Experience managing vendors, contractors, or agencies.
• Experience supporting coalition- or partner-led campaigns that require coordination across multiple organizations.
• Familiarity with digital marketing tools and platforms (e.g., email platforms, CMSs, analytics dashboards, project management tools).
• Experience working in cross-partisan, nonpartisan, or politically diverse environments.

Desired Values and Traits

• Highly execution-oriented, with a strong bias toward action and follow-through.
• Organized, detail-oriented, and proactive—able to anticipate needs and resolve issues before they escalate.
• Collaborative and relationship-driven, with comfort working across teams, functions, and external partners.
• Adaptable and resilient, able to thrive amid changing priorities and evolving campaign needs.
• Curious and growth-minded, eager to test, learn, and continuously improve campaign performance.
• Flexibility and openness to feedback.
• Deeply aligned with Welcome.US’s mission and values, including a commitment to cross-partisan, inclusive welcoming and respect for diverse perspectives.

COMPENSATION AND BENEFITS

The salary range for this position is $90,000 - $110,000, commensurate with experience. Welcome.US offers 20 days of paid time off, plus a winter break between Christmas Eve and New Year’s Day, health insurance, a 6% retirement contribution, and 12 paid federal holidays.

TO APPLY

Welcome.US is committed to building and retaining a talented, diverse, and inclusive team. We strongly encourage people of all races, ethnicities, nationalities, religions, abilities, sexual orientations, and gender identities to apply.

Please submit a cover letter and resume using this link. In your cover letter, please explain your interest in this role and how your experience aligns with the position.

This position will remain open until the right candidate has been identified; however, for priority consideration, candidates are encouraged to submit materials by 2/1/25.

The salary range for this position is $90,000 - $110,000, commensurate with experience. Welcome.US offers 20 days of paid time off, plus a winter break between Christmas Eve and New Year’s Day, health insurance, a 6% retirement contribution, and 12 paid federal holidays.