Manager, Communications and Marketing

Manager, Communications and Marketing

Reports to: Vice President, Advancement and Membership

Status: Full-time, exempt

Team: Advancement

Salary Range: $72,000–$80,000

Overview

The Manager, Communications and Marketing oversees the New York Genealogical and Biographical Society's (NYG&B) day-to-day external communications, including email marketing, the biweekly eNews, website content, and social media.

Specific Responsibilities

• Email Marketing: Plan and execute email marketing campaigns to support membership, programs, and fundraising goals.
• eNews: Produce and distribute the biweekly eNews, coordinating content from across the organization.
• Website: Maintain and update website content, ensuring accuracy and alignment with current programming and campaigns.
• Social Media: Manage a modern, engaged presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn — incorporating video and current trends to grow base audience.
• Measurement: Track performance across email, eNews, website, and social channels; report results to inform strategy.
• Cross-Team Collaboration: Work with the Programs Manager and Grants Contractor to source content from events, programs, and existing video assets.
• Strategic Plan Alignment: Execute communications tasks tied to the four strategic plans (Digitize New York, New Netherland Settlers, Scholar in Residence, Advancement) as directed by the Vice President, Advancement and Membership.

Qualifications

• 2–4 years of marketing/communications experience, nonprofit preferred
• Proficiency with email marketing platforms and social media management/scheduling tools
• Hands-on experience creating and posting video and visual content (short-form video for TikTok/Instagram Reels/YouTube Shorts, graphics, photo editing) — not just scheduling, but producing the content itself
• Demonstrated social media engagement skills — responding to comments/messages, building community, identifying trends, and adapting content to platform-specific audiences
• Strong writing skills; comfort with basic website CMS editing
• Basic video editing software proficiency (e.g., CapCut, Adobe Premiere/Rush, Canva Video)
• Interest in genealogy, history, or archives helpful but not required

Please email a resume, cover letter, and writing sample to adminaccounts@nygbs.org to apply. Applications without all three will not be considered. This is a full-time, New York City based role that requires a New York address.

Participation in the NYG&B health insurance plan.

Participation in the NYG&B’s 403(b) plan (including a 2% annual salary match).

Two weeks of paid vacation each year, 14 holidays, and 3 personal days