Assistant Director of Recruitment and Outreach

NATURE OF JOB:

Reporting to the Executive Director and CEO through the Director of Student Engagement, the Assistant Director of Recruitment and Outreach is a dynamic, high-

energy role designed to drive enrollment and elevate the brand and reputation of

our school system. This position blends strategic recruitment activity planning with

creativity, interpersonal skills, and community engagement.

This role will analyze student activity and enrollment trends to design targeted

recruitment initiatives and events, capture and amplify school culture across digital

platforms, and serve as a vital ambassador connecting school leadership and

enrollment teams with prospective students and families.

DUTIES AND RESPONSIBILITIES:

Enrollment and Recruitment

• Track and monitor enrollment data for a comprehensive review and

reporting of enrollment and withdrawal activity, recovery techniques, and

other aspects of recruitment and retention efforts for all-school enrollment

support.

• Act as a liaison for prospective families, guiding them seamlessly through

the inquiry, visit, and enrollment pipeline.

• Counsel prospective students and families on the application process,

academic programs, and basic community and financial aid opportunities.

• Build and maintain strong relationships with local community organizations,

feeder schools, youth groups, and neighborhood leaders to expand the

school’s footprint.

• Utilize Admissions CRM software to track prospect engagement, manage

communication flows, and analyze enrollment/outreach trends.

Community Outreach, Event Hosting, and Event Attendance

• Engage with students and gather information about industry trends and

student community needs to identify fresh outreach and marketing

opportunities for the school system.

• Maintain and follow up regularly with potential students and marketing

referrals to ensure engagement with high-quality leads and successful

follow-ups.

• Organize logistics for community events, webinars, and school events, from

coordinating swag orders to managing email subscription and signup lists..

• In partnership with the Regional Director of Student Success, this role will

plan, execute, and evaluate on-campus and virtual events, such as Open

Houses, tour & talk days, on-site tours and events, off-site community and

recruitment events to maximize the community awareness and enrollment

potential of these events.

• Coordinate with enrollment and communications teams to design and deliver

dynamic, engaging presentations to potential students, partners, and at

community events.

Engaging Content Management

• Attend and host recruitment/community events to take and share dynamic

photos, videos, and testimonial content at and during outreach events to

encourage participation, recruitment, and community engagement across

digital school platforms through engaging stories that build "hype" and

showcase a vibrant school culture.

• Monitor student, parent, and community feedback, responding promptly or

routing queries to the appropriate faculty or staff.

• Assist with basic graphic design tasks to keep visual assets, posts, marketing

materials, and other public-facing displays and signage on-brand.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Public Relations,

Business Administration, Education, or a related field.

• Experience: 2 years of experience in recruitment, admissions, brand

ambassador, or community outreach

• Technology

o Familiarity with software office suites (i.e., Microsoft, Google)

including email, calendar, and Drive.

o Familiarity with social media platforms and trends including TikTok,

Snapchat, and Instagram;

o Familiarity with Content management systems for websites, basic

graphic design tools (e.g., Canva) and video editing apps.

• Ability to work outside of the traditional work hours, including occasional

evenings and weekends to attend recruitment events and community

gatherings.

• Travel: Frequent local travel within the surrounding communities and school

campus regions.

SALARY: Commensurate with qualifications and experience.

POSITION WILL REMAIN OPEN UNTIL THE CORRECT CANDIDATE

HAS BEEN SELECTED.

Medical Insurance

Dental Insurance

Vision Insurance

403(b)

Group life Insurance

Long Term Disability

Short Term Disability

Proficient in speaking and understanding English