Content & Communications Specialist

About the Role

The Content & Communications Specialist will create the content that reaches talented professionals and moves them to act, whether that’s applying to a programme, signing up for advising, or rethinking where their career could matter most.

Reporting to the Director of Marketing and working alongside the Growth Specialist, you’ll turn AAC’s narrative strategy into content across our channels: social and LinkedIn, website content, newsletters, and the partnerships that extend our reach. Your focus is social and LinkedIn, where you’ll lead how we show up, and website content that converts interest into action.

This is a strategy and communications role as much as a writing one. Writing well is the foundation. What sets this role apart is knowing what to say, to whom, and on which channel to reach senior professionals and move them to act.

Are you considering applying but have questions about the role?

Join us for a live Q&A on the three roles we’re hiring for at AAC — Talent Sourcing Specialist, Career Advising Specialist, and Content & Communications Specialist. We’ll open with how AAC works as a team and what it’s like to work here, then take questions on each role in turn. Come with anything you want to know about the culture or the role itself.

Date and time: 17th of July, 5:00 PM CET

Register for the Q&A here.

How Will YOU Make a Difference?

Content strategy and execution strategy (30%)

• Turn AAC’s narrative strategy into a content plan across channels: what to publish, where, and for which audience.
• Decide how AAC shows up on social and LinkedIn to reach the professionals in our target personas, adapting as you learn what resonates.
• Refresh the plan on a regular cadence, informed by performance data (with support from the Growth Specialist) and programme needs.
• Read your own performance data: basic analytics in GA4 (with support from the Growth Specialist) and the analytics on our social platforms, which you’ll own. Use it to decide what to keep, drop, or change.

Content Creation (70%)

• Produce content that drives programme applications and career decisions across social, LinkedIn, and the website.
• Transform complex research, alumni stories, and team expertise into compelling narratives and thought leadership pieces
• Manage content for multiple AAC initiatives, adapting to each initiative’s distinct tone of voice while maintaining narrative coherence
• Create templates, guidelines and systems that enable team members to contribute content efficiently
• Continuously optimise existing content based on performance data

Platform-specific execution:

Social and LinkedIn (priority)

• Lead AAC’s social presence, with LinkedIn as the priority: how we show up, what we post, and how we engage.
• Plan, write, and publish content that builds credibility with senior professionals and drives action, sign-ups to our services and career support that lead to real placements, not just impressions or likes.
• Grow engagement by joining relevant conversations, responding to comments, and amplifying what matters.
• Own social influencer and creator partnerships: find the right people, build the relationships, and run collaborations that reach our audiences.

Website content

• Write and optimise content that guides users through their journey, from initial discovery to programme applications
• Develop and refine copy for programme pages, research summaries, and impact stories that convert interest into action
• Collaborate with design and technical teams to ensure content and user experience work seamlessly together
• Apply SEO best practices to improve discoverability and search rankings, with the support of our Growth Specialist

Other formats

• Write and optimise AAC’s newsletters: one monthly newsletter and one quarterly impact newsletter.
• Develop storylines and scripts for video when needed, in collaboration with our video editor.

Communications, amplification & partnerships

• Plan and run communications campaigns to promote our programmes and recruitment pushes: coordinate the message, channels, and content that get the right people to sign up.
• When we launch a programme or open a role, get it in front of the right people: post across relevant job boards, groups, and communities where our target audiences are active.
• Own social influencer and creator partnerships, and create content to support AAC’s wider partnerships with outlets and publications.
• Build content partnerships with aligned organisations and publications: content exchanges, guest posts, and co-created pieces with movement leaders that reach new audiences.
• Turn AAC alumni and programme participants into content ambassadors who share their stories.

You’ll know you’re succeeding when:

• Your content measurably increases qualified programme applications
• Readers regularly report that our content has helped them take concrete career actions
• You’re reaching more of the right people, professionals who fit our target audience, and more of them are signing up to our programmes

About Animal Advocacy Careers

Animal Advocacy Careers connects experienced, mission-driven professionals with the roles where their skills will have the greatest impact on ending factory farming. We research where the movement’s talent bottlenecks are, and help people move into the roles where the need is greatest.

Why Join AAC

You’ll shape how thousands of professionals think about using their careers to help animals. You’ll work closely with our leadership, researchers, and advisors, with real insight into where the movement’s talent gaps are and how to reach the people who can fill them.

Benefits to you

• An independent but supportive working culture where we value and encourage high agency and autonomy.
• Fully remote work environment and team.
• Generous and flexible self-managed time off policy, 20 days per year is the organisation's minimum.
• Closed-office periods from 21 December to 1 January each year, which doesn't count against your annual leave.
• Optional 2 days of direct volunteering work, e.g. at a sanctuary, protest, or self-care days.
• 1-month paid sabbatical after every 3 years.
• Encouragement and support to spend at least 5% of your paid time on learning and development, plus a $500 USD annual professional development budget.
• A home office equipment allowance of $1,000 USD every two years.
• A clear compensation policy with opportunities for progression.

A couple of things to know:

• You’ll be required to attend one in-person team retreat in Europe per year.
• We have collaboration hours every weekday from 14:00–16:30 CET, when you’re expected to be online, available for meetings and responsive to peers on Asana.

Ideal Candidate Profile

This role spans strategy, social, writing, and partnerships, and we don’t expect equal strength in all of them. Strong content strategy and communication judgment matter most, together with excellent writing. A great strategist who writes well is a better fit here than a great writer without the strategic side.

Required:

• A track record of content strategy across channels: deciding what to say, to whom, where, and why, not just producing content on request
• Excellent writing. You make complex topics clear and compelling, and you write copy that moves people to act
• Experience building a brand's presence on LinkedIn or social, and a feel for what earns attention with a professional audience
• Ability to interpret performance data (GA4 and social platform analytics)and translate insights into strategic content improvements
• You can turn dense research or a career story into something a busy professional wants to read.
• Basic design skills using Canva templates

Desirable:

• Creative strategy for ads: developing the creative concept and copy for social ads (the technical ad setup is handled elsewhere)
• Experience building influencer, creator, or content partnerships
• SEO content skills (we have in-house SEO support, so this is a plus, not a must)
• Experience simultaneously working with different tone of voice across different clients or projects
• Email marketing
• Video scripting

Personal Attributes:

• You think in systems: how content, channels, and partnerships fit together, not one post at a time
• You treat feedback as data, give it straight, and want to know where you stand
• You're happy to test something, read the results, and change course
• You care about the mission, and it shows in how carefully you work
• You can work autonomously while keeping others informed and involved

• An independent but supportive working culture where we value and encourage high agency and autonomy.
• Fully remote work environment and team.
• Generous and flexible self-managed time off policy, 20 days per year is the organisation's minimum.
• Closed-office periods from 21 December to 1 January each year, which doesn't count against your annual leave.
• Optional 2 days of direct volunteering work, e.g. at a sanctuary, protest, or self-care days.
• 1-month paid sabbatical after every 3 years.
• Encouragement and support to spend at least 5% of your paid time on learning and development, plus a $500 USD annual professional development budget.
• A home office equipment allowance of $1,000 USD every two years.
• A clear compensation policy with opportunities for progression.