Digital Fundraising Manager

Background/ Anera Summary:

Since 1968, Anera has helped refugees and others hurt by conflicts in Palestine, Lebanon and Jordan live with purpose and hope.

Anera, which has no political or religious affiliation, works on the ground with partners in Palestine (West Bank and Gaza), Lebanon and Jordan. We mobilize resources for immediate emergency relief and for sustainable, long-term health, education, and economic development. Our staff serve in their communities, navigating the politics that constrict progress to get help where it’s needed most.

Job Overview/Summary:

The Digital Fundraising Manager is a critical member of the Fundraising Department, contributing to the achievement of Digital Fundraising goals and objectives. Under the direction of the Director of Digital Fundraising, this position develops and implements digital fundraising campaigns and manages key initiatives focused on recurring giving, donor acquisition, and audience growth. Anera’s recurring giving program alone includes approximately 4,000 monthly donors who contribute more than $1 million in unrestricted revenue annually.

The role requires the ability to independently manage projects and campaigns, analyze performance, identify opportunities to grow and retain Anera’s digital donor base, and demonstrate a strong understanding of digital fundraising and marketing strategies, tools, and best practices.

Key Working Relationships:

Manage Recurring Donor Program

• Develop and implement the strategy for Anera’s monthly giving program, with a focus on donor acquisition, retention, stewardship, reactivation, upgrades, and overall program growth
• Monitor recurring donor performance and identify opportunities to improve retention, reduce churn, increase donor value, and grow recurring revenue
• Generate reports on recurring giving performance to track and evaluate program effectiveness

Support Digital Fundraising

• Support the development of digital fundraising campaigns through email, direct mail, SMS, web, and social media, leading to increased giving and donor engagement
• Assist with copy and design for all campaigns
• Utilize segmented donor lists to ensure alignment between appeals and target audiences
• Support the development of digital fundraising targets and goals for each fiscal year.
• Identify emerging trends and opportunities in digital fundraising

Donor Growth & Lead Generation

• Develop and implement lead generation and digital donor acquisition strategies to grow Anera’s pipeline of prospective supporters and donors
• Plan and execute campaigns designed to acquire new leads and donors through paid and organic digital channels
• Develop and optimize supporter journeys that cultivate new leads and move them toward first-time, repeat, and recurring giving
• Monitor acquisition and conversion performance, including cost per lead, cost per acquisition, conversion rates, and return on investment, and use results to recommend optimizations
• Identify and test new audiences, channels, creative approaches, and acquisition strategies to expand Anera’s reach and improve donor growth

Other responsibilities

• Lead submission of M+R Benchmark Study (once per year)
• Provide general support where needed as determined by the Director

Qualifications

Academic Qualifications:

Bachelor’s degree, preferably in communication, marketing, or a related field

Experience and Skills:

• 3–5 years of experience in digital fundraising, nonprofit fundraising, digital marketing, or a related field
• Demonstrated experience developing and leading digital fundraising campaigns from planning through execution, including campaign strategy, copywriting, audience segmentation, and performance analysis
• Experience with recurring giving, donor retention, donor acquisition, and/or lead generation strategies
• Strong copywriting and editing skills, with the ability to create compelling, donor-centered fundraising communications
• Experience working with donor databases/CRMs and online fundraising platforms (Tatango, Virtuous CRM+, Raise, and/or GoFundMe Pro strongly preferred)
• Experience analyzing fundraising and donor data to evaluate performance and inform strategy
• Experience with digital marketing, audience growth, paid media, and/or conversion strategies preferred
• Proficiency with Canva, Photoshop, or similar design software
• Excellent written and verbal communication skills
• Strong project management skills with the ability to independently manage multiple campaigns, deadlines, and priorities
• Excellent attention to detail, organizational, and interpersonal skills
• Familiarity with the Arabic language preferred

Our values:

We are inspired: We are committed to energize, engage, and motivate others to forge the best outcomes for the diverse communities we serve.

We are people-centric: We are respectful and empathetic. We believe that each person, no matter their circumstances, embodies promise and has the power to shape the lives of their community and world.

We are collaborative: Teamwork and collaborative action are at the heart of how we do our work and deliver results.

We are versatile: In a region burdened by obstacles, we make the right connections to find a way and bring can-do, innovative approaches to everything we do.

We are impactful: We make a lasting difference in the lives of those we serve by delivering impactful solutions at the local community level.

We are accountable: Our words, actions and results stay true to our mission and values.

Anera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.