Senior Director of Strategic Communications, Brand and Marketing

About the Role

Grameen America is at a pivotal moment as an organization, halfway through its five-year strategy for breakout scale and impact in low-income communities across the United States and approaching its 20-year anniversary. Critical to the next phase of this strategy will be the implementation of a broader scope of products and services designed to further deepen Grameen program impact for members in their journey to financial mobility. Scaling these new products and services will fundamentally shift both member and staff experience, and their successful implementation will depend on the organization’s ability to communicate these key strategic and programmatic shifts to all stakeholder groups, internal and external. The Senior Director of Strategic Communications, Brand and Marketing is a strategic leadership role responsible for developing and executing a comprehensive, organization-wide communications strategy that advances mission, drives growth, and strengthens engagement with key stakeholders.

Reporting to the Chief Development & Marketing Officer, this newly designed role offers a unique opportunity to build and lead a communications and marketing function at a pivotal moment in Grameen America's evolution. Both strategic and hands-on, the Senior Director will define strategy, establish best practices, and build the processes, infrastructure, and team capabilities needed to oversee external communications, internal communications, and client/member communications and marketing. The role will ensure the organization communicates with clarity, consistency, and impact across key audiences while strengthening the brand.

This is an exciting opportunity to shape the voice, visibility, and influence of a fast-growing organization at a pivotal moment of scale.

Key Responsibilities

Strategy & Leadership

• Set and lead a cohesive, organization-wide communications and marketing strategy aligned with growth and impact goals.
• Partner closely with C-suite leaders to translate complex organizational priorities into integrated internal and external communications that people understand and act on.
• Serve as a strategic advisor to senior leadership on communications, positioning, and reputation management.
• Build, mentor, and inspire a high-performing, collaborative team.

Team & Function Management

• Oversee external communications/PR, internal communications (with strong HR and senior leadership team collaboration), and client/member marketing (with strong Programs team collaboration).
• Establish clear roles, workflows, and accountability across the function
• Foster a culture of creativity, excellence, collaboration, and continuous improvement.
• Manage vendors, agencies, and consultants as needed.

External Communications & Brand

• Lead the organization’s external communications and brand strategy, ensuring consistent messaging, voice, visual identity, and storytelling across all channels and audiences.
• Develop compelling narratives and storytelling that elevate the organization’s mission, impact, client/member experiences, and thought leadership that inspires action among external audiences.
• Oversee media relations, public relations, executive visibility, thought leadership, and issues management to proactively shape and protect the organization’s public profile.
• Direct content strategy and creation across digital, social, web, email, publications, campaigns, and other external communications platforms.
• Partner with senior leadership to develop key messaging, speeches, presentations, op-eds, reports, and other communications that advance organizational priorities.
• Lead communications efforts for major organizational initiatives, partnerships, events, and public announcements including the organization’s upcoming 20th Anniversary.
• Drive stakeholder communications strategies that engage current and prospective funders, investors, partners, and community leaders through tailored messaging and targeted outreach.

Internal Communications

• Develop and execute a comprehensive internal communications strategy that strengthens employee engagement, fosters organizational alignment, and reinforces culture, mission, and values.
• Partner closely with Human Resources and the Senior Leadership Team to ensure messaging is timely, transparent, consistent, and aligned across all levels of the organization.
• Create and manage internal communication channels and content, including leadership communications, organizational updates, change management communications, and staff engagement campaigns.
• Measure and continuously improve internal communications effectiveness through employee feedback, engagement metrics, and best practices.

Client/Member Marketing

• Develop and lead integrated marketing and communications strategies that engage, inform, acquire, retain, and deepen relationships with clients/members throughout their lifecycle with the organization.
• Design and execute client/member-facing campaigns that increase awareness, utilization, and adoption of products, services, programs, and resources.
• Ensure client/member communications are accessible, culturally responsive, multilingual as appropriate, and reflective of the lived experiences of the communities served.
• Partner closely with program, product, operations, and field teams to translate client/member insights into effective marketing strategies and compelling communications.
• Leverage research, data, and client/member feedback to inform messaging, improve customer experience, and increase engagement and retention.

Process, Systems & Performance

• Build and implement processes, systems, and tools that enable efficient, scalable execution.
• Establish metrics and dashboards to measure the effectiveness and impact of communications.
• Introduce innovative approaches, including the use of AI, to enhance efficiency and effectiveness.
• Perform other related duties as assigned. We’re a collaborative team, and sometimes that means stepping outside your usual scope to help with projects or priorities that advance our mission. These “other duties as assigned” are part of how we adapt, innovate, and support one another. As such, additional duties, responsibilities, and activities may change or be assigned as needed to meet team and organizational goals.

What We’re Looking For

• A strategic thinker and strong leader who can also drive execution and build the systems to support scale.
• Someone who can bring structure to ambiguity, and ensures communication and marketing efforts are thoughtful, coordinated, well-timed, and support growth and impact objectives.
• An entrepreneurial mindset excited about building a function to support the next stage of organizational growth.
• A passionate communicator who believes deeply in the power of storytelling to drive impact.

What We Offer You:

• Medical, dental, and vision insurance plans
• Paid Holidays, vacation and sick time
• 401K retirement savings plans
• Flexible Spending Account (FSA)
• Wellness platform with 2 free coaching sessions a month
• Opportunity for advancement
• And more!

Travel and Office Requirements:

• Attend required in-person Bi-Monthly staff meetings in New York City.
• Hybrid remote/onsite schedule with travel to NYC offices and other branch locations outside of NYC as business needs require.

Grameen America is an Equal Opportunity Employer (EEO) committed to diversity and inclusion in its workplace. Grameen America employment decisions are based on job requirements and individual skills and qualifications without regard to the applicant’s race, ethnicity, color, religion, sex, gender, gender identity, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law.

Grameen America, Inc participates with E-Verify.

Visa sponsorship is not provided.

Must be able to legally work in the U.S.

What We Offer You:

• Medical, dental, and vision insurance plans
• Paid Holidays, vacation and sick time
• 401K retirement savings plans
• Flexible Spending Account (FSA)
• Wellness platform with 2 free coaching sessions a month
• Opportunity for advancement
• And more!

• English and Spanish language proficiency is desired but not required.