Audience Engagement Manager

ABOUT OUR CLIENT

Our client is an international nonprofit organization dedicated to the fight against blood cancer and blood disorders by creating awareness, recruiting stem cell donors to provide a second chance at life, raising funds to match donor registrations costs, and supporting the improvement of blood cancer therapies by our own research.

POSITION SUMMARY

The Audience Engagement Manager oversees all communications with registrants, donors, and other acquired audiences across email, SMS, and related channels. This role is responsible for creating and executing communication plans that deliver a consistent, thoughtful, and engaging audience journey from initial registration through long-term commitment. Working closely with the Head of Marketing and Communications, this position will help strengthen retention, improve availability, and deepen connection to the client's mission. The ideal candidate is both strategic and hands-on, with strong experience in lifecycle communications, audience segmentation, testing, and performance analysis.

RESPONSIBILITES

Responsibilities will include, but are not limited to:

• Develop and manage communication journeys for registrants, donors, and other acquired audiences across email, SMS, and other owned channels.
• Create audience communication plans that support engagement, retention, education, and long-term commitment.
• Write, edit, schedule, and optimize communications that are clear, mission-driven, and audience-centered.
• Partner with the Head of Marketing and Communications to align messaging strategy with organizational priorities and donor engagement goals.
• Segment audiences and tailor communications to support different stages of the supporter journey.
• Monitor and analyze communication performance, including open rates, click rates, conversion rates, retention indicators, and engagement trends.
• Run testing and optimization initiatives to improve messaging effectiveness, audience responsiveness, and operational efficiency.
• Use data and insights to refine content, timing, frequency, and channel mix.
• Maintain a consistent communication experience across campaigns, automations, and ongoing lifecycle messaging.
• Coordinate with internal stakeholders to ensure communications are accurate, timely, compliant, and aligned with brand standards.
• Support audience retention efforts by encouraging repeat engagement, continued participation, and long-term relationship building.
• Help ensure communications reinforce trust, belonging, and continued connection to the mission.
• Track results and provide regular reports with recommendations for improvement

REQUIREMENTS/QUALIFICATIONS

• 3 to 5+ years of experience in customer relations, lifecycle marketing, donor communications, CRM, email marketing, or a related field.
• Demonstrated experience managing email and SMS communications, including automated journeys and campaign calendars.
• Strong writing and editing skills, with the ability to adapt tone and messaging for different audiences.
• Experience using data to analyze performance and improve communications.
• Familiarity with segmentation, A/B testing, and audience journey design.
• Comfort working with email marketing tools and messaging platforms.
• Strong organizational and project management skills.
• Ability to collaborate across teams and manage multiple priorities.
• Understanding of donor, registrant, or supporter engagement in a mission-driven environment.
• Commitment to the client's mission and long-term audience relationship building.

PREFERRED QUALIFICATIONS

• Experience in nonprofit, healthcare, fundraising, or donor engagement communications.
• Familiarity with marketing automation and CRM tools.
• Experience building retention, re-engagement, or nurture campaigns.
• Understanding of compliance considerations for email and SMS communications.
• Experience improving audience journey performance through testing and optimization.