Performance Marketing Manager

PERFORMANCE MARKETING MANAGER

Drive growth with purpose in the heart of the Rocky Mountains.

At YMCA of the Rockies, we’re on a mission to build healthy spirit, mind, and body for all. We’re looking for a data-driven Performance Marketing Manager to lead our paid media and lifecycle marketing strategy—turning insights into bookings, memberships, and life-changing experiences.

What You’ll Do

• Own performance marketing strategy across Search, Social, Display, Programmatic, and Affiliate channels
• Set and manage KPIs like CPA, ROAS, CAC, and bookings targets with disciplined pacing and testing
• Lead agency partners and a small internal team to deliver high-performing campaigns
• Strengthen attribution, analytics, and reporting frameworks using GA4, Google Ads, Looker Studio, and more
• Partner with web and creative teams to improve UX, CRO, landing pages, and creative testing
• Build mission-aligned partnerships with tourism and community organizations to amplify reach
• Turn storytelling and offers into high-converting performance creative

What You Bring

• Bachelor’s degree in Marketing, Communications, or equivalent experience
• Hands-on experience with digital ad platforms, analytics tools, and SEO fundamentals
• Strong analytical skills with the ability to translate data into action
• Excellent communication, collaboration, and project management skills
• Familiarity with design tools like Canva or Adobe Creative Suite is a plus

Why Work With Us

• Competitive benefits: health, dental, life insurance, generous PTO, and YMCA retirement fund (12% employer contribution after 2 years)
• Employer-owned housing may be available
• Free YMCA membership, discounted camps and childcare, lodge stays for friends and family
• Ski and golf passes, outdoor gear discounts, and access to world-class mountain recreation
• Be part of a mission-driven community that makes a real impact

Live. Work. Make a Difference.

Join YMCA of the Rockies and help inspire adventure, connection, and growth—one campaign at a time.

COMPENSATION PACKAGE & EMPLOYEE PERKS:

• Health, dental, and life insurance
• Generous PTO/Vacation
• Participation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)
• Employer owned rental housing may be available nearby - Contact Human Resources for more information
• YMCA of the Rockies membership
• Discounted childcare, summer day camp, and summer overnight camp
• Discounted nights at YMCA of the Rockies lodges for friends & family
• Ski and golf passes to nearby resorts & courses
• Free or discounted gear rentals for outdoor adventures
• View all YMCA of the Rockies employee perks by visiting here.