The Specialty Food Association

The Specialty Food Association (SFA) is a membership-based trade association founded in 1952 and currently representing 3,500+ businesses. The SFA vision is to “Shape the Future of Food.” Our members are specialty food artisans, purveyors, importers and entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade. Overall specialty food sales in the U.S. totaled over $127 billion in 2016. The SFA (formerly the National Association for the Specialty Food Trade) owns and produces the Winter and Summer Fancy Food Shows, and presents the annual sofi Awards honoring excellence in specialty food. The Association is a source of industry information, educational events and in-person and online networking opportunities for its members, including a Specialty Food Business Summit and online Product Marketplace. SFA produces yearly research reports that include the State of the Specialty Food Industry and Today’s Specialty Food Consumer.