Prime Earth

Operating since 2019, Prime Earth's mission is to educate, empower, and engage people to become compassionate global citizens who live in harmony with nature and each other.

We envision a world in which people revere nature and human diversity by understanding that humans fit within a global ecosystem and are deeply connected to the environment. And we believe that, in order to develop innovative sustainable resolutions to our planet’s growing social and environmental problems, a global ideological shift that recognizes humanity as a part of the natural world must occur.

As industry and issue experts on human behaviour, wildlife behaviour, environmental conservation, and youth empowerment, we are poised to create the necessary ideological shift towards a bio-centric worldview that will protect the future of our planet and reduce the suffering of multiple species around the world - including our own.

Through education, advocacy, research, and conservation activities that make our world more inclusive, accepting, and understanding, Prime Earth helps emerging adults (ages 16-27) make sense of the world around them, find their place in the world, and maximize their potential to do good (both for themselves and for others) by empowering and instilling active citizenship into a new generation of environmentally connected humans who incorporate compassion and commensalism into everything they do.