Ecotrust was created in 1991 by a small group of diverse people who sought to bring some of the good ideas emerging around sustainability back to the rain forests of home. We set out to characterize this region and articulate a more enduring strategy for its prosperity.
These efforts are predicated on the notion, gaining an ever wider currency, that economic and ecological systems are mutually interdependent. To this relationship Ecotrust and others have sought to add a third "e" — social equity — to ensure that economic development awards benefits to all the region's citizens. Economy, ecology, equity: the triple bottom line.