South Orange Village Center Alliance

The South Orange Village Center Alliance (SOVCA), a non-profit located in South Orange, NJ. SOVCA’s mission is to strengthen the vitality of the downtown business district by supporting existing businesses and attracting new ones to improve the Village’s retail mix; raising funds for improvements and placemaking projects such as public art; producing events that complement existing stores and services; maintaining a clean, safe, and pedestrian-friendly downtown; and helping our governing body manage new development while preserving the attractive architectural legacy of the downtown area. SOVCA serves as the District Management Corporation for the municipally-created Improvement District that encompasses South Orange’s downtown or village center. SOVCA, formerly known as Main Street South Orange, has also been a designated Main Street New Jersey organization since 1991, the longest continuously-operating MSNJ program in the state.