29:11 International Exchange

29:11 heals communities through music and cultural exchange and collaboration with a wide range of schools and organizations.

29:11 International Exchange is a unique South African music ensemble with a mission to facilitate hope and reconciliation through music, cross-cultural collaboration, and individual artist development.

29:11 has no political or religious agenda. Our universal message in centered around the ancient African concept of Ubuntu. Ubuntu roughly translates to "humanity to others", meaning recognition that a person is who they are because of others. Ubuntu means recognizing that each of us is worthy of understanding and love, and that we can use compassion to heal and transcend barriers that divide us because we are strongest together. We use music in a variety of ways to inspire and cultivate Ubuntu, one group at a time.

Our message is truly one of universal humanity, not of religion. Our name is rooted in scripture; specifically the book Jeremiah chapter 29, verse 11: “’For I know the plans I have for you,’ declares the Lord, ‘plans to prosper you and not to harm you, plans to give you hope and a future.’” 29:11

Founder, Brendon Adams recalls his mother often sighting this verse when circumstances rendered him hopeless as a child growing up amidst violence and poverty in South Africa. The effect of God’s word is powerful, and this verse would always raise Brendon’s spirits. 29:11 International Exchange aims to lift up its members and audiences with the call to a higher purpose, and greater love.