TRUSTe

Founded in 1997 by the Electronic Frontier Foundation (EFF) and the CommerceNet Consortium to act as an independent, unbiased trust entity, TRUSTe is a nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. More than 2,400 websites rely on TRUSTe to provide best practices for consumer choice, monitoring of privacy practices, and resolution of consumer privacy complaints.