Denver Film Society
Mission/Purpose of your organization: The Denver Film Society’s (DFS) mission is to develop opportunities for diverse audiences to discover film through creative, thought-provoking experiences.
Organizational Overview: The Denver Film Society (DFS) is Denver’s only year-round cultural organization dedicated to the celebration and appreciation of film. Every year we produce and showcase creative, educational film experiences that reach more than 150,000 people in the Denver metropolitan area.
a.) Overview of organizational activities The Denver Film Festival was launched in the spring of 1978 by a group of film-lovers, educators, and filmmakers to address the lack of independent film programming in this region. In 2010, SDFF marked its thirty-third year by adding a twelfth day to the festival, hosting more than 150 filmmakers, and garnering audiences of more than 52,000 people.
Film on the Rocks is a classic summer film series presented by the Denver Film Society and the City of Denver at a magnificent outdoor venue, Red Rocks Amphitheatre. The program pairs classic films with live bands, providing an affordable and fun outing for Denver residents. In 2010, more than 65,000 community members attended the series.
The Denver FilmCenter/Colfax (DFCC) opened its doors in November 2010, ushering in a new era of film exhibition, education, and arts exploration for the Denver Film Society. After ten years of programming at the Starz FilmCenter, the DFCC location in a vibrant arts and cultural corridor has increased our visibility and dramatically grown our membership.
b.) Previous activities The Denver Film Society is Denver’s only arts non-profit organization dedicated to film exhibition and education. For 33 years, the Starz Denver Film Festival (SDFF) has been recognized as one of the premiere arts events in Colorado. Over its history, the SDFF has won both the Mayor’s and Governor’s Awards for Excellence in the Arts. Since 2001, DFS has also partnered with the City of Denver to produce Film on the Rocks, an outdoor film and music series at Red Rocks Amphitheatre that has become ubiquitous with “summer” in Denver and reaches more than 65,000 people. From 2001 to 2010, the Denver Film Society programmed and operated the Starz FilmCenter, Denver’s only nonprofit art house theater. In November 2010, the Denver Film Society ushered in a new era of film exhibition, education and arts exploration with the opening of our new home, the Denver FilmCenter/Colfax,
Size and general demographics Denver Film Society serves over 150,000 community members annually, cultivates an annual membership base of 2,400, and works with nearly 150 metro-Denver groups and organizations on joint activities. Our programs primarily serve metro-Denver and its surrounding suburb populations including Boulder, Highlands Ranch, Evergreen, Aurora, and Littleton. The majority of our audience members are between the ages of 25-65 with an annual income of $50,000-$75,000. The ethnic make-up of our audience is 72% Caucasian, 12% Latino, 6% African-American, 5% Asian, and 5% other nationalities.
c.) Special efforts DFS has a year-round outreach team developing community relationships that broaden our audiences beyond our membership. We seek to engage community groups in our film programming by partnering with more than 150 organizations ranging from social justice and human rights groups to alumni and cultural associations. Some of our strongest relationships include African-American, Asian, French-speaking communities, and GLBTQ communities. New in 2010, more youthful audiences are attending our programs via the Reel Social Club, a DFS membership group for young professionals.