During the creative rally, each team creates programs and materials—on a strictly probono basis—that their nonprofit client will use to positively impact the lives of those they serve. The team leader—a creative director or principal designer from one of Chicago’s most sought-after shops—directs a group of creative professionals whose skill set matches a client’s specific needs.
For creatives, it’s the chance to work with other like-minded professionals across the industry—and to use their talent to create social good. For nonprofits, it’s the chance to develop the kind of world-class, strategic marketing that their missions deserve. And when nonprofits and creative people join forces, they make a bigger impact on the world than either could alone.