Studies show that more than 90% of Americans support mandatory labeling of genetically engineered (GE) foods. Yet for twenty years we have been denied that right. While our reasons for wanting to know what’s in our food may vary, what unifies us is the belief that it’s our right. Without labeling of GE foods, we cannot make informed choices about our food. The Just Label It campaign was created to advocate for the labeling of GE foods.