To take a leadership role in representing the needs of its members and the region overall through involvement with the Massachusetts Office of Travel & Tourism, the Regional Tourism Councils across the State and those industries represented on the MA Governor’s Advisory Council on Travel & Tourism.To strengthen the economic impact of tourism throughout the North of Boston region by marketing the entire region as a travel destination. This will be achieved by the development and implementation of appropriate marketing programs targeting domestic and international visitors, group travel, meetings and conventions. To work as a partner with its members to aggressively promote the region’s natural, historic, and recreational resources, thereby increasing overnight business or the lodging industry North of Boston.