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Appleseed

Santa Cruz, CA | http://www.appleseedimpact.org
Joined in September 2016

About Us

Appleseed is a nonprofit behavioral marketing consultancy serving the world's best social enterprises, and our mission is to unleash the global development sector's potential for impact.

Many of the world’s best solutions to poverty and environmental issues, promoted by NGOs and social enterprises everywhere, are not used as intended. In Malawi, Mosquito nets are used for fishing. In Nigeria, exclusive breastfeeding is practiced by only 29% of young mothers. In Guatemala, nutrition-fortified maize seeds are available, but farmers rarely plant them. The list goes on. In each case, impact isn’t made unless someone does something differently… These are behavioral challenges, and to solve them, NGOs and social enterprises must employ affordable and effective interventions informed by behavioral science. Failure to do so often causes them to fall short of their potential.

Appleseed, a nonprofit founded in 2015, consults for NGOs and social enterprises. We demystify “behavior change” by offering a systematic, culturally-sensitive, and lean process for behavioral marketing research, strategy, and experimentation—understanding audiences to iteratively drive the adoption of solutions, which improve lives and the environment.

Today, only a tiny fraction of social sector organizations doing good work get the behavioral marketing support they need to drive change, whereas ad agencies and corporations have wielded this power to drive profits for years. We exist to bring about a future where all breakthrough impact solutions can be made to stick, with the help of behavioral science.

We work only with organizations with the highest potential for making impact, serving the very poor. When travel is not restricted by the COVID-19 pandemic, our nimble field team goes wherever these organizations operate. Otherwise, we are a fully remote team.

We are a small but nimble team of professionals who share a core set of values. We live and work to serve others, and impact is our bottom line. We listen carefully to uncover true motivators and barriers to change, within a given community or culture, so that our work can inspire people to adopt the choices and actions that improve lives in the places that need it most.

Despite being spread across the world, our team is close-knit and we work hard to protect our culture of freedom, fun, learning, and self-discovery. We do this through quarterly book-clubs, constant chatter over Slack, providing each other with direct feedback, trips to visit the communities we serve, and more. We have no vacation policy, nor do we have set work hours - we simply trust our people to work for the right reasons, however and whenever works best for them, and to always be accountable to each other.

Sound up your alley? Let's explore a possible fit!

Appleseed is a nonprofit behavioral marketing consultancy serving the world's best social enterprises, and our mission is to unleash the global development sector's potential for impact.

Many of the world’s best solutions to poverty and…

Issue Areas Include

  • Agriculture
  • Community Development
  • Health & Medicine
  • Poverty
  • Water & Sanitation

Location & Contact

Photos for Appleseed

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