The Augusta Sports Council was established in 1991 by a group of sports-minded volunteers with a goal of recruiting sporting events to the community. Prior to 1991, Augusta only operated nationally in a couple of sports markets. Today, our management team is recognized for being among the best in the country and has partnerships in more than a dozen niche sports.
Since those early years, more than 800 events have been created, recruited or supported by the Augusta Sports Council. From the small to the multi-sport, these events have attracted 450,000 athletes to the area, leaving behind more than $200 million in economic impact. A couple of stand-out opportunities include the 1996 Olympic Box-Offs, the 1999 and 2002 Georgia Games Championships, NIKE Peach Jam Basketball (1996-present), ESPN Bassmaster Tournament and more recently IRONMAN(r) 70.3(r) Augusta, billed as North America's largest IRONMAN(r) 70.3(r) event, and GHSA Boys & Girls State Golf Championships.
In 2000, the Augusta Sports Council created the Ray Guy Award to recognize the top College Punter of the Year. Ray is a Thomson, Ga. native and was inducted into the NFL Hall of Fame in 2014. The award is presented annually during The Home Depot College Football Awards, broadcast live on ESPN.