Bethesda Urban Partnership
Established by Montgomery County in 1994, Bethesda Urban Partnership, Inc. (BUP) is a nonprofit organization that manages and markets downtown Bethesda. The organization was developed to market and maintain downtown Bethesda as a desirable place to live, work and visit as well as foster a community that features restaurants, retailers, arts venues and more.
The BUP team includes more than 35 employees working in marketing, maintenance, transportation and administration who produce cultural events and community festivals and attend to landscaping and maintenance needs. BUP also manages Bethesda Transportation Solutions (BTS), the Bethesda Arts & Entertainment District, and the Bethesda Circulator as well as the non-profit art spaces, Gallery B and Studio B.