- New York
Founded in 2016, MICRO creates six-foot-tall museums that transform public spaces into interactive learning environments and make world-class museum experiences accessible to all.
We bring together scientists, designers, and storytellers to squeeze vast, complex worlds into displays the size of vending machines. Then we replicate the displays and install them in unexpected places like hospital waiting rooms, transit hubs, and the DMV.
MICRO has been called a "storytelling machine." It was awarded the Tribeca Film Institute's 2017 New Media Award and two Editors' Choice Awards at the World Maker Faire.
Museums are trusted sources of knowledge, but traditional brick and mortar museums are geographically clustered. In NYC, Manhattan has 85 museums. The Bronx has 8. The boroughs have the same population.
The impact museums have is demographically narrow; across America 90% of museum visitors are white, and museum entry is often expensive. MICRO wants to change that.