KQED Mission Statement
KQED provides the people of Northern California with consistently high
quality, non-commercial media that inform, educate and entertain.
Through the creation and acquisition of programs, the leveraging of our
multiple media assets, and strategic partnerships, KQED delivers
television, radio and internet content that makes people think, feel and
explore new ideas.
Our programming and services reflect the value we place on human
dignity, lifelong learning and the power of ideas, and on the importance
of community service and civic participation.